Senior Manager, AI Communications & Innovation

Roles and Responsibilities Lead Expedia Group’s editorial content strategy, building a high‑impact content engine that supports brand reputation, business priorities, and audience engagement across external communication channels. Establish and run a centralized content function that operates like a newsroom—identifying timely story opportunities, setting editorial priorities, and producing high‑quality, insight‑driven content rapidly. Own the editorial calendar and content‑development pipeline, ensuring a steady drumbeat of relevant, strategic content adaptable across PR, social, influencer, and internal storytelling needs. Develop content designed for discoverability and performance across AI‑powered search environments, traditional search, and emerging platforms, applying best practices in structure, authority, relevance, and amplification. Partner closely with PR, social, influencer, brand, regional communications, and business teams to translate company priorities into compelling stories, campaigns, and content packages. Create scalable editorial frameworks, workflows, and governance that improve speed, consistency, and quality across content creation and distribution. Shape content in formats that meet the moment—including reactive and rapid‑response storytelling, proactive thought leadership, feature storytelling, executive bylines, media‑ready assets, and platform‑native content. Identify opportunities to strengthen Expedia Group’s visibility and accuracy in AI‑generated search results and summaries by improving content quality, coverage, clarity, and signal distribution. Monitor trends in media, AI search, consumer behavior, and platform dynamics to inform editorial decisions and recommend new formats, channels, and approaches. Partner with regional communications teams to create globally aligned content that can be efficiently localized for key markets while maintaining strategic consistency and editorial quality. Use data and performance insights to refine strategy, optimize output, and measure the impact of content on visibility, engagement, reputation, and share of conversation. Support issues and crisis response with clear, credible, rapid‑turn content that protects brand trust and ensures accurate representation across media and AI surfaces. Qualifications 8+ years of experience in content strategy, editorial, communications, public relations, journalism, or a related field. Significant experience leading content development in a fast‑paced, high‑visibility environment, with a strong track record of building editorial programs that drive measurable impact. Strong understanding of how AI‑powered search, large language models, and evolving search behaviors influence brand visibility, authority, and trust. Experience operating a centralized content model or editorial hub, including planning, prioritization, production workflows, and cross‑functional governance. Excellent editorial judgment and storytelling skills, with the ability to translate complex business topics into clear, compelling, audience‑first content. Experience creating content for multiple channels and audiences, and the ability to adapt stories for PR, social, executive, web, and influencer use. Familiarity with SEO fundamentals and emerging approaches to AI search optimization, including content structure, source credibility, and discoverability. Strong analytical mindset and comfort using data to evaluate content performance, inform decisions, and continually improve results. Exceptional collaboration and stakeholder‑management skills, with the ability to influence across functions and lead through ambiguity. A proactive, adaptable, and future‑focused mindset, with enthusiasm for innovation and experimentation in a rapidly changing communications environment. Preferred Qualifications Experience in a global consumer brand, technology company, travel brand, media organization, or fast‑moving corporate environment. Background in communications, journalism, editorial operations, or content publishing. Experience managing agencies, freelancers, or distributed content contributors. Familiarity with brand reputation monitoring, media intelligence, and digital performance tools. Compensation and Benefits Base salary range for this position in Seattle: $155,000 – $217,000, with potential to increase up to $248,000 based on ongoing performance. Full benefits package, including medical, dental, vision, paid time off, and Employee Assistance Program. Wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent membership. Flexible work model with office options. EEO Statement Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. Employment Announcement To apply, visit our careers site. The position is currently open; it has not been marked as filled. #J-18808-Ljbffr