Sr. Staff Product & Visual Designer, Technology Workflows

• Full-time
• Employee Type: Regular
• Region: AMS - North America and Canada
• Work Persona: Flexible or Remote

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

At ServiceNow, we embrace representation in and from all professional and personal backgrounds and cultures. This diversity inspires passion and creativity among our teams and propels innovation in our products.

We are looking for aSenior Staff Product Designer (Design Technology & Craft Lead)to serve as an elite, hands-on craft visionary bridging advanced visual design, fluid motion choreography, and front-end code. This role sits within our Technology Workflows organization, directly shaping flagship, next-generation AI platforms, and design frameworks.

This is not a traditionalsystems-architectureor wireframing UX role. We are seeking an exceptional practitioner who blurs the boundary between high-end digital aesthetics and front-end engineering. You will be the team’s creative technical anchor: setting the benchmark for visual depth, kinetic responsiveness, and production-grade prototypes. Working shoulder to shoulder with product designers, design systems teams, and engineering peers, you will define and codify how our AI experiences look, move, and respond across complex enterprise workflows.

You must be obsessed with craft excellence, unapologetic about visual polish, and driven to turn complex technical interactions into fluid, responsive, consumer-grade software.

What you get to do in the role:

• Build Reference-Grade Prototypes:Develop high-fidelity, interactive code prototypes and sandboxes (React, modern CSS/Tokens, WebGL/Canvas) that test and prove out next-generation UX for AINPX and Lux before production handoff.
• Pioneer AI Kinetic Systems:Codify motion design patterns, timing curves, elevation models, and dynamic state transitions (such as AI thinking, streaming, settling, and ambient feedback) into production-ready specifications.
• Partner with Design Systems:Collaborate directly with centralized Design Systems engineering teams to translate motion guidelines, visual tokens, and micro-interactions into scalable components used across ServiceNow workflows.
• Elevate Team Craft through Direct Pairing:Champion a player-coach culture by embedding directly with product designers on critical paths. Pair-design interactions, run code-backed workshops, and actively raise the visual and kinetic craft floor of the broader team.
• Bridge Design and Engineering:Serve as the definitive technical translator between design vision and front-end execution, ensuring that intended motion physics and pixel-perfect visual nuance survive into production code.
• Thrive in an AI-Native Workflow:Rapidly experiment with code-backed AI design tools, algorithmic prototyping, and generative interaction paradigms to accelerate design cycles and unlock new interface capabilities.

Qualifications

Preferred Qualifications:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 10+ years of experience as a Product Designer, Design Technologist, Creative Technologist, Motion Designer, or Hybrid Visual/UI Designer working on complex web applications.
• A portfolioshowcasingworld-class visual craft, sophisticated motion/animation choreography, and real interactive prototypes.
• Deepexpertisein kinetic design and prototyping tools (Framer, Principle, After Effects, Rive, or code-based animation libraries like Framer Motion or GSAP).
• Experience designing and engineering for dynamic AI interactions, including agentic state visualization, streaming tokens, and responsive real-time feedback loops.
• Demonstrated ability to collaborate with and influence cross-functional peers across Product, Design, and Front-End Engineering.

Basic Qualifications:

• Experience scaling tokens and kinetic animation systems within enterprise-grade design systems.
• Strong background in micro-interaction design, spatial elevation, accessibility (such as reduced motion support), and performance profiling for web rendering.
• Familiarity with AI-native developer tooling, code-backed design environments, or LLM API integrations for rapid prototyping.
• Prior experience delivering consumer-grade polish to complex enterprise, developer, or data-intensive workflows.
• Bachelor's degree in Design, Computer Science, Human-Computer Interaction, Digital Media, or equivalent practical experience.

For positions in this location, we offer a base pay of $171,900 - $300,800 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact View email address on click.appcast.io for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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