Regional Sales Director - South/Southeast

Job Description

Job Description

Role overview

Reports to: Managing Director 

Location: Southeast — Hybrid / Remote, U.S. 

Employment Type: Full-time, Exempt 

Team: Leads 8-10 Territory Managers across the assigned U.S. region 

Compensation: Base salary (commensurate with experience) plus a 12% override on the region's team sales performance and an annual bonus targeted at 10% of base salary, tied to team goal attainment

TinyMobileRobots® is seeking a Regional Sales Director to lead, coach, and develop a team of 8–10 Territory Managers who sell and lease the company's autonomous line-marking robots to sports field customers across an assigned U.S. region. This role owns the team's performance against revenue, unit, and demo targets, and builds a disciplined, accountable sales culture through coaching, structured performance management, and consistent field presence. The Regional Sales Director is a key member of the U.S. leadership team and represents TinyMobileRobots as a recognized expert in the field maintenance and sports turf industry.

• Lead, coach, and develop a team of 8-10 Territory Managers, building a high-performing, accountable sales team

• Maintain full staffing levels. Source, interview, and onboard new Territory Managers as needed

• Teach, train, and reinforce the team's Sales Method of Operation (SMO), including effective time and territory management

• Run the team's operating rhythm: weekly team meetings, three quarterly business reviews (QBRs), and one annual team meeting

• Conduct in-field work-withs (targeting 24 live and 56 virtual annually) and joint sales calls with Territory Managers to reinforce selling skills and territory execution

• Own ongoing performance management: set key performance indicators (KPIs), conduct performance reviews, and manage performance improvement plans (PIPs) as needed

• Hold individual Territory Managers accountable to their goals through direct, consistent feedback

• Motivate and inspire the team to drive engagement, retention, and sustained performance

• Build and maintain a formal sales skills training playbook for the team

• Drive the team to its annual targets: Revenue, units sold, demonstrations

• Own full-line selling performance across the region: average sale, average invoice total, customers installed, and accessories

• Ensure customer issues are properly logged and resolved, and manage the balance of Territory Managers' time between new business and customer support

• Facilitate the development of consistent Lead Generation by and for each Territory Manager and the total team

• Attend regional and national trade shows and industry events, representing TinyMobileRobots

• Build and expand a network of relationships across Parks & Recreation departments, colleges/universities, high schools & school districts, and professional/amateur sports organizations

• Become a recognized expert in the field maintenance and sports turf industry, and in the use of autonomous marking technology

• Identify and support market expansion opportunities, including geographic growth and new customer segments

• Expand national partnerships and key accounts within the region

• Partner cross-functionally with Marketing, Customer/Service, and Product teams to align regional execution with company strategy

• Serve as an active, visible member of the U.S. leadership team, contributing to company-wide sales strategy and decisions

Required

• 5+ years of progressive B2B field sales experience, including selling a technical or capital equipment product

• 3+ years of experience leading, coaching, and managing a sales team, ideally a distributed or remote field team

• Proven track record building accountable, high-performing sales teams and managing them to quota

• Strong coaching skills; comfortable running structured field work-withs and joint sales calls

• Skilled communicator, comfortable with verbal, written, and public speaking or group facilitation

• Sound business and financial judgment

• Proficient with customer relationship management (CRM) systems (Hubspot preferred), Microsoft Office/Google Workspace, and virtual meeting platforms

• Bachelor's degree or equivalent experience

• Willing and able to travel extensively throughout the assigned region

Preferred

• Experience in the turf, green industry, sports field, or capital/outdoor equipment markets

• Experience managing a fully remote or geographically dispersed team

• Advanced degree, certificates, professional education/training