LATAM Marketing Research Lead

Company Description

Job Description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you'd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Inspiring interest in deeply understanding LatAm customers, what motivates them to use our product, and how to build experiences that drive higher satisfaction, ongoing engagement, and retention.
• Understanding the broader LatAm market and competitive landscape, our brand territory and positioning in the region, hone our audience propositions, and work with product, performance, social media, community, and brand marketing teams to develop, test, and measure our brand health, campaign strategy, and plans.
• Developing core frameworks, methodologies, databases, and reporting solutions to support internal decision-making and answer critical business questions specific to LatAm markets.
• Leveraging the power of Canva's data and systems in combination with qualitative and quantitative research to generate hypotheses, plan and deliver high-impact research that drives growth across the region.
• Producing highly actionable and authoritative insights that impact our growth initiatives and marketing strategy for LatAm while balancing business requirements and research rigour.
• Partnering with the Head of Marketing Research to ensure LatAm insights inform global research programs and strategy, while adapting global frameworks to work effectively in LatAm context.
• Building strong relationships with cross-functional stakeholders across LatAm and globally, becoming a trusted advisor on customer insights and market intelligence for the region.

What we're looking for

We're looking for an innovator who's willing to roll up their sleeves and get into the details. You're a highly collaborative, effective partner who can influence through smart, thoughtful communication and execution. You have extraordinary communication and storytelling skills with experience presenting to stakeholders at all levels, and you're skilled at addressing both large and small audiences across multiple leadership levels and functions.

• 6-8+ years of experience in market research and insights roles, leading quantitative and qualitative primary research that delivers business results
• Deep domain expertise for market research and insights with a mix of qualitative and quantitative research experience, plus knowledge of media effectiveness measurement
• Strong knowledge and experience conducting research across LatAm markets, with cultural sensitivity and understanding of regional nuances
• Ability to break down complex topics into simple solutions, ideas, and actionable outcomes that drive business decisions
• Experience influencing and earning the trust of senior stakeholders and moving business teams to take action based on research insights
• Proven experience in end-to-end research and user-centred design methods, from scoping research questions through to delivering insights and recommendations
• Proficiency with research tools and platforms, data analysis software, and the ability to work with both structured and unstructured data

About the team

The LatAm Marketing team works to fuel truly local growth in one of Canva's most critical regions. As part of Canva's global marketing organisation, the team exists to understand LatAm customers deeply and build marketing strategies that resonate with local audiences while connecting to Canva's global brand. The team works closely with Marketing, Product, and Growth to ensure the approach is informed by rich insights about what LatAm customers need, how they use Canva, and how Canva can better serve them. The team is passionate about bringing Canva to millions more people across Latin America by staying close to customers and markets.

As Marketing Research Lead (LatAm), you'll work to answer some of the most challenging questions we have to unlock growth across Latin America. We're looking for someone with a holistic set of qualitative and quantitative methodological skills, the ability to credibly persuade and influence stakeholders, and a proven track record of delivering high-impact research. You'll be the research expert for the LatAm region, combining deep customer insights with market intelligence to help us market to the right audiences with the right messages and tactics. You'll partner with the Head of Marketing Research to connect regional insights to global strategy, while working closely with LatAm marketing teams to ensure research drives real impact.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $150,000 to $208,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.

Check out lifeatcanva.com for more info.