Lifecycle Marketing Specialist

About Chamberlain Group Chamberlain Group (CG) is a global leader in intelligent access and a Blackstone portfolio company. Powered by myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain®, are found in 51+ million homes, and 14+ million people rely on the myQ® app daily. Role Overview The Lifecycle Marketing Specialist is responsible for working across our Email, SMS, and Marketing Push Notification channels to support the execution, quality and optimization of building best‑in‑class customer journeys. This includes executing email and SMS campaigns, innovating across new and existing channels, messaging, and audiences, and implementing process improvements and AI innovations to improve day‑to‑day operations across our critical lifecycle marketing channels (primarily Email & SMS). Essential Duties and Responsibilities Assist the team in monitoring email and SMS campaign development process schedules and progress to deliver against the team goal of planning, scheduling and executing timely messages to intended audiences. Ensure channel strategies and accurate execution of campaigns by reviewing all email proofs for content and design accuracy. Assist in strategic planning and test plan development to optimize email and SMS channel results. Execute A/B and multivariate tests by setting up test structures, monitoring performance, and synthesizing initial insights to support the broader testing roadmap led by senior team members. Assist the team in maintaining data hygiene with our lifecycle marketing data across events, attributes and customer profiles. Support campaign readiness reviews by confirming data feeds, segmentation rules and platform configurations meet requirements prior to launch. Assist in delivering on our audience‑centric content strategy and activation plans, orchestrating consumer journeys and messaging cadence, and driving a phased “crawl‑walk‑run” roadmap for continuous experience optimization. Monitor competition, benchmark performance and bring outside inspiration to build innovative new strategies and expand capabilities across lifecycle marketing channels. Document and improve team operating processes. Seek and implement opportunities to leverage AI for team operating process improvements. Drive collaboration and connection points to other marketing and product teams. Stay up to date on lifecycle marketing channel best practices and the competitive landscape. Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams. Protect Chamberlain Group’s reputation by keeping information confidential. Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks and participating in professional societies. Contribute to the team effort by accomplishing related results and participating on projects as needed. Minimum Requirements Bachelor’s Degree in Marketing, Business, or a related field. 2+ years of experience in Lifecycle Marketing, Email, SMS, CRM or related roles. Experience using ESP tools (e.g., Braze, Pardot or other email systems). Working knowledge of email marketing automation platforms. Strong project and time‑management skills. Understanding of segmentation logic, customer attributes and lifecycle triggers. Foundational knowledge of A/B testing concepts, test setup and performance metrics. Strong attention to detail, documentation skills and process orientation. Compensation and Benefits The pay range for this position is $102,600.00 - $165,375.00. Base pay may vary depending on the position, location, education, training and/or experience. In addition to base pay, a comprehensive benefits package including 401(k) contribution and eligibility for a short‑term incentive plan is offered. All benefits are subject to eligibility requirements. Equal Opportunity Employer Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We are proud to be an Equal Opportunity Employer. You will be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to fostering an environment where people of all lived experiences feel welcome. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, View email address on click.appcast.io. #J-18808-Ljbffr