Lead Product Manager - Marketing Agents MCP

THE POSITION FanDuel is seeking a Lead Product Manager to drive the strategy, development, and execution of agentic AI-powered capabilities across marketing operations. In this role, you’ll own the full product lifecycle of an innovative, AI-driven marketing automation system that leverages AI and API capabilities to orchestrate internal and external vendor platforms for marketing campaigns. You will translate business objectives into compelling product strategies, lead cross-functional teams, manage complex vendor integrations, and champion the adoption of agentic AI principles to unlock new efficiency and scale in FanDuel’s marketing engine. This is a high-visibility role that sits at the intersection of product strategy, marketing technology, data, platform operations, and AI innovation. You bring both ambition and pragmatism: you think big about what agentic AI can enable for marketing at FanDuel, but you’re grounded in the realities of technology, execution, vendor relationships, and organizational change. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Roadmap & Strategy – Define and execute the product roadmap for agentic campaign ideation, execution orchestration, and measurement intelligence across the central marketing platforms. End-to-End Ownership – Own the full product lifecycle—from discovery and requirements definition through launch, monitoring, and continuous optimization. Cross-Functional Leadership – Lead collaboration across Product, Engineering, Marketing Operations, and Commercial teams to ensure successful delivery and adoption of AI-powered capabilities. Vision & Direction – Establish a clear vision for how MCP-based agentic systems can streamline campaign workflows, reduce manual handoffs, and measurably improve campaign performance and team velocity. Translation & Requirements – Translate complex technical concepts (MCP, agentic AI frameworks, vendor APIs) into clear business narratives and actionable product requirements. Vendor Integration Strategy – Manage integration strategy and relationships with internal platforms (CDP, analytics) and external vendors (marketing automation, creative AI, attribution), ensuring seamless data flow and compliance. Success Metrics – Define success metrics (KPIs, OKRs) for AI-driven campaign capabilities, including adoption, efficiency gains, campaign lift, and time-to-market improvements. Operating Model Excellence – Champion best practices: document handoff protocols, define phase gate entry/exit criteria, establish dependency risk frameworks, create reusable playbooks. THE STATS Core Experience 7+ years of product management experience, with proven success in marketing technology platforms, martech operations, product lifecycle management, or SaaS product strategy. 5+ years demonstrating deep expertise in product development lifecycle best practices: discovery, requirements definition, roadmap prioritization, cross-functional delivery, and post-launch optimization. 3+ years of hands‑on experience with marketing technology ecosystems, including exposure to martech stacks, API integrations, data pipelines, CDP platforms, or marketing automation systems. 2+ years managing external vendor or partner relationships, including contract negotiation, vendor performance management, and third-party integration oversight. Experience in high‑scale consumer digital products and/or marketplaces strongly preferred. AI & Technical Acumen Working knowledge of Model Context Protocol (MCP) or agent-to-agent (A2A) architectures; ability to evaluate how MCP-based systems solve martech workflow challenges. Familiarity with agentic AI frameworks and understanding of how agents orchestrate multi-step marketing workflows across vendors, products, and platforms. Experience with prompt engineering and LLM application development (or equivalent exposure in AI-first product roles) with the ability to think clearly about AI model behavior, limitations, and guardrails. Technical curiosity and comfort with vendor evaluation frameworks for AI/automation tools; ability to translate between engineering and non-technical stakeholders. Demonstrated fluency in modern AI tools to enhance product management effectiveness, including research synthesis, PRD drafting, experimentation design, data analysis, and insight generation. Privacy and compliance awareness – working knowledge of data privacy regulations (CCPA, GDPR, state privacy laws) and ability to ensure AI-driven marketing capabilities respect user data rights, consent frameworks, and regulatory requirements. Leadership & Operating Model Demonstrated ability to lead without direct authority across Product, Engineering, Design, Marketing, and Operations in a matrixed environment. Proven track record of building clarity in ambiguous contexts: defining roles, establishing accountability (RACI), codifying handoff protocols and playbooks. Strong stakeholder management – ability to align executives, peers, and individual contributors around shared product vision and trade‑off decisions. Data‑driven mindset with comfort building business cases, tracking KPIs, and iterating strategy based on evidence. Excellent communication – written and verbal skills with preference for clarity and conciseness; ability to distill complexity into actionable narratives. Bias for action – you’d rather test a rough prototype with stakeholders today than debate the “perfect” approach in meetings. Nice‑to‑haves Familiarity with operating‑model assessments, RACI matrix design, or organization‑design frameworks. Knowledge of phase‑gate product lifecycle models or similar governance frameworks. Background in responsible AI, AI governance, or guardrails for autonomous systems. Experience scaling product operations or building shared services in fast‑growing organizations. Knowledge of sports and/or experience working within a heavily regulated industry is a plus. Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position. ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance‑deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct‑to‑consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long‑term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more – check out all our benefits here: FanDuel Total Rewards. Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. The applicable salary range for this position is $138,000 - $190,300 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short‑term or long‑term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email View email address on click.appcast.io. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #LI-Hybrid #J-18808-Ljbffr