Brand Manager - Boursin

Brand Manager - Boursin

Bel is part of a mission-driven, family-owned company with 160 years of innovation and social purpose, a presence in 120 countries, and a commitment to repositioning the role of snacking to help support a balanced diet. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, Bel U.S. creates delicious fruit, veggie, and dairy portion-sized snacks that bring nourishment, joy, and convenience to everyday life. Guided by the values of care, dare, and commit, Bel is committed to the Fight for Better Snacking—delivering accessible, portion-sized options while advancing sustainable innovation, healthier snacking, regenerative agriculture, circular economy, and community support.

The Boursin Brand Team is looking for a high-performing Brand Manager to join our team in Chicago. The Boursin brand is growing double-digits and needs a strategic brand leader to steward Boursin into the next phase of growth!

Essential Duties and Responsibilities:

• Brand Strategy Leadership: develops US Brand Strategy inclusive of overall US growth strategy, global brand strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.
• Translates consumer, category, and competitive insights into actionable strategic plans.
• Business Management and Tracking: actively analyzes syndicated data to monitor brand performance and market dynamics and provide recommendations to leadership to maximize growth and drive Demand forecast accuracy.
• Consistently evaluates business progress against plan and recommends corrective action as needed.
• Actively manages P&L variances to attain annual and long-range financial objectives.
• Marketing Planning & Leadership: develop and execute integrated marketing plans for US, often leveraging global brand plans.
• Leads agency partner relationship to ensure maximum efficiency and breakthrough marketing activations.
• Program Evaluation: analyzes program results and marketplace dynamics to provide on-going marketing mix recommendations.
• Brand Renovation Pipeline & Development: identifies growth opportunities via line extensions, packaging and other renovation projects.
• Lead cross-functional team on renovation projects ensuring accurate business case development and on-time route to market.
• People Management: supports evolution of internal brand management organization through effective recruitment, management, and development of team.

Qualifications and Competencies:

• Minimum Bachelor's degree required, MBA preferred
• 4+ years of progressive CPG Brand Marketing experience
• Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking.
• Must have experience managing multiple projects at once in a fast paced, matrix management environment.
• Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
• Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
• Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners.

Performance Expectations:

• Takes full ownership mindset towards applicable business lines, strategy, and associated performance.
• Gains trust and respect of management, direct reports, coworkers, vendors, and agency partners.
• Maintains the integrity of confidential business and product information.
• Makes decisions in a complex environment without having all the information at hand.
• Gives and can receive ongoing, straightforward, and constructive feedback.
• Develops trustful relationships and engages teams towards common objectives.
• Can be trusted to contribute key deliverables on-time with the utmost quality and accuracy.

Working Conditions:

• Work is performed largely in an office environment.
• Hours of work will generally be during regular business hours with at least 40 hours a week.
• At times there will be some variation in work hours due to special projects, deadlines and other concerns.
• Occasional travel may be required.

Total Rewards:

• Base Salary: $140,000 - $155,000
• Bonus Opportunity: 23%
• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match
• Hybrid work schedule in Chicago

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories.