Assistant Director Content Strategy

The Assistant Director of Content Strategy leads the creative vision and day-to-day output of Wynn Las Vegas social media. This is a hands-on leadership role with a clear center of gravity: social creative. You will set the creative bar for every frame we publish build recurring content franchises that audiences return to and lead a team that captures the resort in real time from a chefs first plate of the night to the final encore on stage.

You will also own the strategy that connects creative to results which platforms play which roles how content is found how creators and partners extend our reach and how social insights inform decisions across the business. You will work closely with Earned Media Guest Services and the leaders of our restaurants nightlife entertainment spa retail and gaming teams.

Responsibilities:

Social Creative Leadership (approximately 45%)

• Set and protect the creative direction for all organic social content across the resorts flagship and venue-level accounts ensuring every post reflects Wynns brand voice visual identity and attention to detail.
• Concept greenlight and produce platform-native content including short-form vertical video carousels Stories live coverage and longer-form video for YouTube and Instagram tailored to how audiences behave on each network rather than repurposed across all of them.
• Build ownable recurring series and episodic formats that give followers a reason to come back moving beyond one-off posts toward franchises with distinct characters rituals and storylines.
• Lead on-site capture across restaurants bars lounges nightlife entertainment The Spa at Wynn retail gaming and special events including real-time coverage of major moments.
• Champion human-led storytelling by developing a team member content program that puts our chefs sommeliers artisans performers and service teams in front of the camera with appropriate training consent and guidelines.
• Develop and manage long-term creator and partner collaborations focused on storytelling quality audience fit and measurable return in place of one-off sponsored posts.
• Partner with Paid Media to supply version and test creative for paid social using performance data to inform future organic creative.
• Raise the craft standard of the team in editing pacing sound design motion graphics photography and copywriting and maintain a living creative playbook.

Content Strategy and Planning (approximately 25%)

• Define content pillars and the specific role of each platform including Instagram TikTok YouTube Facebook LinkedIn and emerging networks with a clear rationale for where we invest and where we do not.
• Lead a social search strategy so our content is discoverable when people use social platforms search engines and AI assistants to research restaurants shows and things to do in Las Vegas including keyword-informed captions on-screen text and alt text.
• Manage an integrated editorial calendar that coordinates with public relations announcements campaigns website updates and on-property events.
• Translate press releases openings and major announcements into social-first launch plans developed in partnership with Public Relations and Corporate Communications.

Team Leadership and Collaboration (approximately 15%)

• Recruit lead mentor and develop a team of social media managers content producers editors and community specialists with clearly defined roles and sustainable workloads.
• Manage relationships scopes and budgets for agencies freelance photographers and videographers editors and production partners.
• Serve as the primary social creative partner to venue and department leaders turning their goals into content plans.
• Present creative concepts strategy and performance results to senior leadership with clarity and confidence.

Insights Measurement and Optimization (approximately 15%)

• Build a measurement framework that goes beyond follower counts to include watch time completion rate saves shares sentiment share of voice search visibility and where possible attributed reservations ticket sales and room bookings.
• -Use social listening as business intelligence sharing timely insights about guest sentiment trends and competitor activity with restaurant entertainment hotel and marketing leaders so they can act quickly.
• Run a structured test-and-learn program covering formats hooks lengths posting cadence and creator partnerships and document what works.
• Deliver regular performance reporting with clear recommendations not just results.

Qualifications :

• 8 or more years of experience in social media content strategy or creative production including at least 3 years leading creative teams ideally in hospitality entertainment lifestyle fashion beauty or a creative agency.
• A portfolio of social-first work you directed or led with results you can speak to.
• Deep current fluency in TikTok Instagram YouTube and Facebook including formats algorithms creative best practices and platform policies.
• Strong video storytelling judgment and working knowledge of production and post-production including Adobe Premiere Pro After Effects Photoshop and mobile editing tools such as CapCut.
• Working knowledge of FTC endorsement and disclosure requirements music licensing and content rights management.
• Practical thoughtful use of AI tools in creative workflows paired with the judgment to know where human craft matters most.
• Excellent writing and editing skills with the ability to adapt to a refined brand voice across platforms and formats.
• Comfort with data: the ability to read performance results draw conclusions and turn them into creative decisions.

Additional Information :

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability veteran status or any other basis protected under federal state or local laws.

Remote Work :

No

Employment Type :

Full-time