Principal Field Marketing Manager (Americas)

We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance. Being a Principal Field Marketing Manager at iManage Means… You will be joining a high-performing Marketing team dedicated to driving global business growth. You will bring a strategic mindset combined with strong execution capabilities to deliver results for the Americas region and the broader company, acting as the key liaison between Sales and Marketing and driving go-to-market strategies that increase solution adoption and generate demand. You will work closely with Sales, Channel, and Marketing teams to collaboratively strategize, plan, and execute initiatives, from account-based marketing and demand generation to regional content and brand visibility, that achieve business goals across the Americas (North America and Latin America.) iM Responsible For… Go-to-Market Strategy & Sales Alignment Acting as the key liaison between Sales and Marketing—representing Sales within the Marketing team, and Marketing within the Sales team. Gathering and sharing insights to align Sales and Marketing around the common goal of the Americas revenue growth. Collaborating with Sales Leadership and Customer Success to develop and implement full buyer's journey go-to-market strategies for the Americas that drive topline growth, increase solution adoption, generate demand, and support commercial targets—balancing global initiatives with regional priorities. Demand Generation & Account-Based Marketing Planning and executing Account-Based Marketing (ABM) programs, regional event experiences, demand generation initiatives, and other activities that create new and expansion opportunities across key accounts and industry verticals. Partnering with marketing operations, integrated campaigns, and digital marketing teams to optimize the customer journey—filling pipeline gaps and accelerating deals through creative, data-driven tactics. Content, PR & Brand Visibility Working closely with the corporate marketing team to develop regional content, regional public relations initiatives and a customer advocacy library for use in sales engagement activity, demand generation and PR. Managing vendor relationships for third-party conferences and events to elevate brand awareness, generate leads, support thought leadership, and amplify corporate messaging within the region. Cultivating relationships with industry associations, media outlets, and directory vendors to increase brand visibility and reinforce our Americas market presence. Channel & Community Engagement Collaborating with the Channel team to extend the reach of co-marketing initiatives across all available iManage channels, while proactively identifying new opportunities for joint efforts. Engaging with our customer and partner community through local user groups, online platforms, and advocacy programs to foster deeper connections and loyalty. Performance & Budget Management Owning key business metrics—analyzing and reporting on marketing campaign performance, applying insights to refine strategies, and ensuring optimal ROI. Managing and allocating regional budgets in line with business priorities. iM Qualified Because I Have… 8+ years of experience in field marketing within the B2B SaaS space. Proven experience building and executing integrated marketing campaigns across multiple tactics and platforms for both new business and existing accounts. A strong track record of partnering with Sales and Business Development teams to grow pipeline and revenue. The ability to confidently present plans and influence senior sales leaders. Experience with analytical tools and a knack for digging into metrics to uncover insights. A results-driven mindset with the ability to measure and report campaign effectiveness, especially in terms of qualified sales opportunities. Exceptional execution skills and a commitment to delivering high-impact results. Experience managing projects across internal Marketing teams and external vendors. A solid understanding of the full marketing mix and integrated marketing practices. Strategic thinking coupled with strong operational capability. A high level of initiative and self-motivation, able to work independently and as part of a team. Bonus Points If I Have... Experience within the LegalTech space. Don't meet every qualification listed above? Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn't align perfectly with every qualification we encourage you to apply anyways! iM Getting To… Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability! Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation. Own my career path with our internal development framework. Ask us more about this! Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training. Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture. Enjoy flexible work hours that empower me to balance personal time with professional commitments. Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events. iManage Is Supporting Me By... Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it. Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data. Rewarding me with an annual performance-based bonus. Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%. Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave. Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset. Having multiple company wellness days each year to prioritize mental health and well-being. Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources. The overall US annual base salary range for this position is $160,000–$200,000 per year. Individual compensation for each candidate depends on factors such as qualifications, experience, and candidate location. This range does not include additional forms of compensation, such as bonuses, commission, or benefits. Your recruiter will provide further details about the offer range, incentives, and overall compensation during the hiring process. iManage is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity via text and exclusively communicates from emails using the @imanage.com domain. If you have any concerns or questions about communications you have received, please send them to View email address on click.appcast.io so our team members can review. About iManage… At iManage, we are dedicated to Making Knowledge Work™. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications. We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding. So we’re looking for people who embracechallenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do. Whoever you are, whatever you do, however you work. Make it mean something at iManage. iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Learn more at: Please see our recruitment privacy statement for more information on how we handle your personal data. #J-18808-Ljbffr iManage