Manager, Employer Branding & Reputation

This is a hybrid position based out of the Banfield Pet Hospital headquarters in Vancouver, WA. Summary and Qualifications: The Manager, Employer Branding & Reputation will position Banfield as an employer of choice, a critical point to driving applicant flow and attracting experienced veterinary professionals to the business through the delivery of social recruitment marketing, digital media and employer branding. They will evaluate internal and external data to analyze Banfield's value proposition for prospective and current associates, working closely with marketing, corporate affairs and other departments and key stakeholders to gather competitive insights resulting in the creation of recruitment briefs which inform multi-channel creative and media campaigns and strategies. They will lead a team in support of recruiting talent. Essential Responsibilities and Tasks: Live and exemplify the Five Principles of Mars, Inc. within self and team. Foster a consistent understanding of Banfield’s organizational strategy, translating into defined Talent Acquisition action plans, while anticipating and identifying where change is needed. Evaluate internal and external data to understand the value proposition for prospective and current associates. Lead the creative development and execution of programs and campaigns that includes research, advertising, employment branding, digital media, recruitment marketing, targeted media, collateral, search engine marketing and optimized career site, etc. Lead a team of direct reports who, in partnership with recruiters and stakeholders, are accountable for establishing custom strategies and holistic campaigns adaptable to the business that attract a diverse workforce and leverage data and analytics to support practice‑wide workforce planning, identifying staffing gaps and focusing on acquiring talent to meet current and future needs. Design and support the implementation of enterprise‑wide strategies and campaigns that enable the identification of passive candidates and gather industry and competitive talent demand and supply information. Support creation to execution of all recruitment marketing copy for internal and external recruitment efforts. Develop and support the execution of progressive recruitment strategies that create talent pipelines. Drive engagements and conversion of applicants to candidates with all relevant digital and social channels promoting Banfield as an employer of choice. Research and recommend new innovations, technologies and systems solutions to attract active and passive candidates. Provide training and education on effective use of social media for recruiting and professional branding. Develop, track and measure ROI of programs and campaigns. Manage the TA marketing and communications promotional calendar. Track source of hire and various digital job posting platforms, managing vendor relationships and assuming accountability for the optimization of job placements. Work will be done through research, analysis, strategy creation and execution via team, cross‑functional teams (Corporate Affairs, Marketing, Medicine) and vendors. Part of the TA leadership and P&O Planning and Execution Team influencing overall people strategy internally and focused on influencing industry talent externally. Other job duties as assigned. Special Working Conditions: Ability to work at a computer for long periods of time. Must have mental processes for reasoning, remembering, mathematics, and language ability (reading, writing, and speaking the English language) to perform the duties proficiently. Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables. Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 25 pounds. Requires good hand‑eye coordination, arm‑hand‑finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment. The noise level in the work environment is normally moderate. Environment where pets are present. The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Experience, Education and/or Training: Bachelor’s degree in Business, Marketing or Human Resources is required. Five years of combined professional experience in recruiting and marketing with demonstrated measurable successes within a complex organization for specialized talent are required. Five years of digital marketing experience or agency experience with three years as a direct supervisor are required. Experience with Taleo Enterprise Edition, analytics and workforce planning is preferred. Healthcare background (veterinary or human healthcare, pharmaceutical, etc.) is preferred. PHR and/or AIRS certification or other recruiting certification is preferred. Salary Range: The pay range for this role is $93,707 - $128,847. The pay range listed reflects a general hiring range for the area, with the specific rate determined based on the candidate’s experience, skill level, abilities, and education, and may vary depending on location and schedule. This posting will remain open for a minimum of two weeks or until a sufficient pool of qualified applicants has been received. Benefits: Here at Banfield, we prioritize your well‑being and professional growth by offering a comprehensive total rewards package, including health, wellness, and financial support for you, your family, and even your pets. Check out some of our “Meow-velous” benefits: Comprehensive Medical, Dental, and Vision Insurance: Enjoy peace of mind knowing your health and wellness are our top priorities. We've got your essential medical, dental, and vision care covered. Generous Retirement Plans (401(k) and Roth): Invest in your future and enjoy a generous company match to help you build a secure financial future.* Paid Time Off and Holidays: Take a break, recharge your wellbeing, and celebrate days of personal significance with paid time off and holidays.* Top-Tier Mental Health and Wellbeing Resources: Your mental health matters. Access our industry‑leading resources, including free coaching and counseling sessions, to support your overall wellbeing and help you thrive.* Associate Life Insurance (company‑paid) & Supplemental Life Insurance : Protect your loved ones with our company‑paid Associate life insurance and have the option to purchase additional coverage for extra peace of mind. Company‑Paid Short‑and Long‑Term Disability: Feel secure knowing that if you face a temporary or long‑term disability, you’ll have financial protection. Flexible Spending Accounts (FSA): Save on healthcare and dependent care expenses by setting aside pre‑tax money. It's a smart way to manage your budget and take care of your needs. Health Savings Account (HSA): Make the most of your healthcare dollars with a tax‑advantaged HSA, allowing you to pay for medical expenses with pre‑tax funds. Paid Parental Leave: We support growing families with paid parental leave for both birth and adoption, giving you precious time to bond with your new family addition. Continuing Education Allowance (for Eligible Positions): Banfield is committed to supporting the professional growth of our Associates. This allowance provides financial assistance to pursue continuing education opportunities.* Back‑Up Child and Elder Care & Family Support Resources: When life's unpredictable moments arise, our backup care and family support benefits provide the help you need to keep things running smoothly.* Fertility and Family Building Support: We're here for you on your journey to parenthood, offering comprehensive support for fertility treatments and family‑building options. Digital Exercise Therapy: Stay active and healthy with our digital exercise therapy program, designed to fit your busy lifestyle, and keep you moving. Voluntary Protection Benefits: Get peace of mind with protection against the unexpected. You can purchase coverage to help support you financially during hospital stays, critical illness, and accidents.* Legal Plan: Gain extra peace of mind with our affordable and accessible legal plan which includes coverage for a wide range of legal needs.* Identity Protection: Identity Protection helps safeguard your personal information by alerting you to suspicious activity and providing support if your information is stolen.* Commuter Benefits: Say goodbye to commuting stress with our commuter benefits, making your daily journey more convenient and cost‑effective.* Three Free Optimum Wellness Plans for Pets: We care about your furry friends too! Enjoy three free wellness plans to ensure your pets receive the best preventive and general care.* Exclusive Discounts: Unlock a world of savings with our wide variety of exclusive discounts on products and services, making life more affordable and enjoyable.* Benefits eligibility is based on employment status. Full‑time (FT) Associates are eligible for all benefit programs; Part‑time Associates are eligible for those benefits with an asterisk (*). WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER. Banfield Pet Hospital® strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. Banfield Pet Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. Banfield Pet Hospital complies with all applicable federal, state and local laws governing nondiscrimination in employment in every Banfield location. #FT #J-18808-Ljbffr Banfield Pet Hospital