Field Marketing Mgr

Field Marketing Manager

Software Guidance & Assistance, Inc., (SGA), is searching for a Field Marketing Manager for a contract assignment with one of our premier Human Resources clients in Dublin, CA. This role will be remote (west coast hours).

Responsibilities

Responsible for driving pipeline and revenue growth within an assigned region (East or West) through localized field marketing, events, partnerships, and regionally aligned demand programs. This role serves as the primary marketing point of contact for Regional Heads and Area leaders, translating national campaigns, account-based strategies, and brand initiatives into locally relevant, sales-aligned execution. The Manager partners closely with Sales, Demand Generation, and central Marketing teams to deliver field programs that support regional revenue targets while maintaining consistency with the TriNet brand.

Regional Pipeline & Revenue Support

• Own regional field marketing contribution to pipeline and revenue, supporting regional and area-level sales targets
• Act as the primary marketing liaison for Regional Heads and Area sales leaders, aligning marketing efforts to regional priorities and forecasts
• Participate in territory planning, target account discussions, and pipeline reviews, providing marketing input and insights

Local Region Strategy & Execution

• Develop and execute local region marketing plans that align to sales goals, priority segments, competitive dynamics, and market conditions
• Translate national campaigns and account-based marketing programs into effective, localized strategies and execution
• Adjust messaging and activation approaches to address local buyer needs while preserving brand consistency

Field Events & Campaign Activation

• Execute and support regional and local events, including partner events, community activations, field programs, and sales-supported experiences
• Partner with Events, Demand Generation, and Content teams to ensure event messaging, promotion, and follow-up align to pipeline goals
• Gather regional insights from events and campaigns to inform optimization and future planning

Community & Partner Marketing

• Build and support local community partnerships, sponsorships, and co-marketing initiatives with TriNet partners, brokers, and associations
• Activate partner and community programs that strengthen TriNet's regional presence and credibility

Brand & Messaging Alignment

• Ensure consistent TriNet brand and messaging across all regional programs, events, and partnerships
• Apply national positioning and creative frameworks with local relevance and market nuance

Insights, Feedback & Optimization

• Provide regional insights on campaign performance, market dynamics, and competitive activity to central marketing teams
• Track and assess the effectiveness of regional field marketing efforts against pipeline and engagement objectives
• Support continuous improvement through feedback loops with Sales, Demand Generation, and Events teams

Performs other duties as assigned

Complies with all policies and standards

Required Skills

Bachelor's Degree in marketing, marketing management or related field or equivalent experience.

• Typically 6+ years experience in field marketing, regional marketing, demand generation, or related B2B marketing roles preferred
• Travel Requirements: Up to 25%
• Experience partnering directly with sales teams to support pipeline and revenue outcomes
• Strong understanding of field marketing and localized demand generation
• Ability to translate national strategy into effective regional execution
• Comfortable engaging with senior sales stakeholders and influencing without authority
• Strong communication, organization, and project management skills
• Analytical mindset with the ability to assess performance and apply insights to improve results
• Adaptability in fast-paced, regionally diverse market environments