Annual Giving Manager

Job Description

The Manager of Annual Giving is a data driven and passionate storyteller responsible for increasing the number of new donors by executing a series of strategies involving direct mail and digital fundraising, and bringing excitement and direction to the established annual Tiara Ball gala and to the Cottage Associates annual giving society. _x000D_
The Manager will: (a) actively engage in direct identification, qualification and solicitation of annual gifts and pledges for SBCHF (b) work closely with prospect management and research staff to identify and qualify new donors to Cottage, including but not limited to former patients (c) support Advancement staff including the affiliated foundations, board members and volunteers with annual giving activities, and d) recruit, train and motivate volunteers in activities designed to identify and cultivate annual gift prospects and increase philanthropic support for the organization. The Manager of Annual Giving will play an integral role in the implementation and success of Cottage's comprehensive campaign from an annual giving perspective. S/he will also have the capacity to successfully secure face-to-face visits with high-end annual giving donors in an effort to cultivate, solicit, steward and move through the philanthropic continuum in a meaningful way. _x000D_
The Manager of Annual Giving uses best-practices annual giving tools/data/strategies to identify and engage previous and new potential donors, including grateful patients, to grow the donor base of the organization and also serves as a resource and supports annual fund activities of the affiliated foundations where efficiencies can be achieved. S/he is responsible for planning and managing the annual Tiara Ball gala event, including setting goals, soliciting major sponsors, managing the volunteer committee and all aspects of the event production.This position reports to the Director of Development; and will work in a highly collaborative organizational environment including fundraising, administrative, marketing, cinical and executive staff and volunteers; and with external vendors including direct marketing, data, design, print, mail and events management.

Responsibilities

This is not an exhaustive statement of duties, responsibilities, or requirements. Employees will be required to perform any job, with related instruction given by their supervisor, subject to reasonable accommodation.

• The Manager of Annual Giving is responsible for management, design, implementation and execution of the annual giving fundraising efforts of the Santa Barbara Cottage Hospital Foundation. Supports the annual fundraising programs of the affiliated foundations as needed. The Manager of Annual Giving develops annual fundraising plans as part of an overall strategic plan promoting the Foundation?s fundraising priorities. The development plan will specify fundraising goals, timelines and opportunities for special appeals, events and annual campaigns. The Manager devises and implements strategies to recruit new donors, especially focused on grateful patients, to the annual fund and inspire current donors to advance to the next level of giving.The Manager of Annual Giving designs and implements strategies and processes to identify, cultivate, solicit and steward current donors and increase the number of donors who regularly make repeat and increasingly larger annual gifts. The Manger works closely with the Advancement Operations Staff to assure the proper recording, tracking and reporting of gifts from donors as it relates to annual giving. The Manager will primarily oversee the direct mail and donor acquisition program, working closely with the Analyst for Advancement Systems to create direct mail segmentation plans and appeal codes and pull lists. The Manager coordinates direct mail production and mailing with external print/mail vendor and various consultants The Manager of Annual Giving will bring best practice and develop, implement and manage annual employee and volunteer solicitations and assist in the development of inspiring patient stories and innovative campaign, social media, digital and other online fundraising initiatives. This position will create strategies to support email list growth; collaborate with Marketing and assist in creating compelling storytelling content for direct mail appeals to optimize overall fundraising and that can also be integrated into content for email solicitations and communiques, website and newlsetters.The Manager of Annual Giving develops and oversees planning and production timelines, budget, revenue and expenses; and analyzes trends and results incuding but not limited to acquisition and renewal rates and ROI for the annual giving program. Uses statistics to evaluate current Annual Fund programs and to make recommendations for program changes. (55%)
• The Manager of Annual Giving is responsible for developing and producing the Foundation's signature annual gala event - The Tiara Ball - generating maximum revenue and exposure to benefit SBCH's critical care services. The Manager organizes, develops and implements all logistical and other details associated with the planning and execution of the event, including setting goals, formulating and monitoring the budget, expense tracking, developing and overseeing critical paths, event promotion, ticket sales,catering, day-of-event logistics, appropriate donor recognition, donations processing and acknowledgements, event evaluation and follow up. S/he works closely with donors, sponsors and manages a high-powered volunteer committee, developing relationships that can further the foundation?s goals while providing meaningful engagement for volunteers. Assists with developing event marketing and communications strategy and collateral in conjunction/collaboration with the Marketing Team (creative, media, night of requirements, social media). (30%)
• The Manager of Annual Giving strategizes, plans, executes and evaluates the Cottage Associates (high-touch recognition society for donors who make annual gifts between $1,000 - $10,000) to promote engagement and retention, support hospital programs, and inspire increasing levels of giving. (10%)
• Other duties as assigned (5%)
• (5%)
• (5%)

Qualifications

All job qualifications listed indicate the minimum level necessary to perform this job proficiently.

LEVEL OF EDUCATION

Minimum:

• Bachelor's degree or equivalent experience, using the standard of 2 years of experience equals 1 year of education.

CERTIFICATIONS, LICENSES, REGISTRATIONS

TECHNICAL REQUIREMENTS

Minimum:

• Strong computer and analytic skills. Highly proficient in Rasiers Edge (preferred) or other donor database. Knowledge of direct mail techniques.

Preferred:

• Experience/success in using social media and online fundraising

YEARS OF RELATED WORK EXPERIENCE

Minimum:

• 3+ years of progressive fundraising experience or equivalent experience.

Preferred:

• Successful experience in managing annual fund and prospect pipeline programs.

KNOWLEDGE, SKILLS, and ABILITIES
All knowledge, skills, and abilities listed indicate the minimum level deemed necessary to perform this job proficiently.

• Strong interpersonal skills, adept at building relationships with multiple constituencies and able to work effectively and collaboratively as a team member.
• HIghly professional, adaptable and flexible, energetic, and sense of humor.
• Excellent communication skills; written, verbal, and effective listening.
• Self-directed, task oriented, superb project management ability with strong and independent organizational skills, and timeliness in meeting deadlines and target objectives.
• Is able to use multiple sources including research, volunteer-referrals, annual giving data, wealth screening, physician referrals and other means, to identify, qualify, cultivate, solicit and steward high end annual donors in in support of Cottage Health.
• Strong analytic skills attention to detail and absolute commitment to accuracy.
• Able to effectively coordinate multiple priorities under tight timelines
• A passion for health care and healthcare fundraising.
• Creative, innovative and resourceful.
• A drive to succeed personally and to support success.
• Complete confidentiality and discretion, tact and poise, sound judgment.

About Us

Cottage Health is a leading acute care hospital system, located on the central coast of California, widely known for our superior patient care, innovation, medical research and education. Our health system operates primarily in Santa Barbara, CA, since 1888, and consists of three acute care hospitals, a Rehabilitation Hospital, multiple clinics and a multi-site Urgent Care system. Our mission is to serve the central coast communities with excellence, integrity, and compassion. Every day we touch thousands of lives in many different ways, resolute in our mission to put patients first. We take pride in helping our patients get back to living their lives - in the places they love.

Cottage Health is an Equal Opportunity Employer. Cottage Health applicants are considered solely based on their qualifications, without regard to race, color, ethnicity, religion, age, gender, transgender, gender expression and identity, national origin, ancestry, disability, sexual orientation, marital status, military status or any other classification protected by law. This policy applies to all aspects of the relationship between Cottage Health and an applicant or employee. Cottage Health is committed to upholding discrimination-free hiring practices. We strive to cultivate an environment where exceptional people bring diverse perspectives and find belonging, support and connection to their work.

Any Cottage Health applicants who require assistance or reasonable accommodations during the application process may request the need for accommodation with the Recruiter.

*Pay for non-physician positions is determined based on related years of experience and internal equity. Eligible employees may also receive additional forms of compensation, including shift differentials, on-call pay, incentive pay, and bonus opportunities, where applicable. Manager and above positions may participate in Cottage Health's annual management incentive program. Physician compensation is determined based upon specialty and may include bonus potential. For more information on our comprehensive Total Rewards offerings, please visit

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