Senior Ecommerce Experience & Insights Analys

Location: Onsite position in Hayward, California Salary: $115,000 – $135,000 (Full-time 1.0 FTE, Exempt) Stelle Athletica is an activewear brand for women and girls that creates quality apparel designed for everyday movement. For over a decade, our woman-led team has supported moms and active kids with dancewear, athletic wear, and classic staples. By blending timeless designs with durable materials, Stelle empowers women to move confidently in pieces that help them look, feel, and perform their best. Our mission is to create quality activewear that empowers women and girls to pursue their passions confidently through every stage of life. The Opportunity Stelle is seeking a Senior Ecommerce Experience & Insights Analyst to improve how customers shop on our website. This role combines ecommerce analytics, customer experience, digital merchandising, and conversion rate optimization (CRO). You will analyze customer behavior and business performance, identify opportunities, and recommend practical improvements. You will partner with leaders and teams across Marketing, UI/UX, Creative, Photography, Product, Merchandising, and Technology. You will explain what the data shows, what may be affecting results, and how to measure whether a change works. This is a senior individual contributor role. You will plan analyses and make recommendations within your area of responsibility. Designated business owners will make final decisions about budgets and implementation. Key Responsibilities Ecommerce and Customer Experience Analysis Analyze customer behavior across navigation, search, collection pages, product detail pages (PDPs), cart, and checkout. Use GA4, Shopify Analytics, heatmaps, session recordings, and other analytics tools to find customer friction and opportunities. Compare results by device, traffic source, landing page, customer type, and other relevant segments. Combine quantitative data with customer feedback and behavioral observations to investigate possible causes. Evaluate ecommerce measures such as conversion rate, add-to-cart rate, average order value, revenue per session, and cart or checkout abandonment. Investigate changes in performance across products, categories, promotions, and customer segments. Merchandising and Visual Performance Evaluate how product images, descriptions, videos, reviews, size guides, and other PDP content relate to customer engagement and sales. Analyze product placement and ranking on collection pages, as well as homepage, landing page, and promotional experiences. Recommend ways to improve product discovery, product storytelling, and collection presentation. Consider inventory, pricing, promotions, and customer behavior when assessing merchandising opportunities. Partner with Creative, Photography, Product, and Merchandising teams to measure the results of changes. CRO and Experimentation Maintain an experimentation roadmap aligned with business priorities. Turn customer behavior and performance findings into clear, testable hypotheses. Recommend which opportunities to prioritize based on expected impact, customer value, effort, feasibility, and risk. Define the test approach, primary success measure, guardrail measures, and success criteria before launch. Coordinate with UI/UX, Technology, Creative, and Merchandising partners to plan experiments. Analyze results and recommend whether changes should be implemented, revised, tested further, or discontinued. Explain the findings, limitations, and business implications to stakeholders. Reporting and Business Recommendations Develop dashboards and recurring reports that help stakeholders understand performance and progress. Establish consistent definitions for key metrics and document analytical methods and assumptions. Identify trends, unusual results, tracking gaps, and potential business risks or growth opportunities. Present findings and recommendations clearly, including relevant evidence and limitations. Advise leadership and project teams on priorities and measurement needs. Recommend improvements to analytics tools, reporting, or workflows when appropriate. Scope and Decision-Making Work under general supervision while independently planning analyses and selecting suitable methods. Use judgment to assess business opportunities, customer experience issues, test results, and competing priorities. Own the analytical approach and recommendations for assigned ecommerce and CRO initiatives. Provide recommendations that inform cross-functional and leadership decisions. Work with designated business owners, who retain approval authority for budgets and final implementation. Qualifications 5+ years of experience in ecommerce analytics, digital analytics, CRO, web analytics, digital experience optimization, merchandising analytics, or a related field. Strong hands‑on experience with Shopify and analysis of product, collection, and customer journey performance. Advanced experience with GA4 and behavioral analytics tools such as Hotjar, Microsoft Clarity, Contentsquare, FullStory, Quantum Metric, or similar platforms. Strong knowledge of CRO, A/B testing, experimentation methods, and statistical interpretation. Ability to evaluate evidence carefully and distinguish correlation from causation. Experience turning data into clear business recommendations and presenting findings to leaders or cross-functional teams. Strong analytical judgment, communication, project management, and collaboration skills. Preferred Qualifications Experience in fashion, apparel, retail, or direct-to-consumer ecommerce. Experience developing or leading a CRO or experimentation program. Experience with BI tools such as Power BI, Superset, or MicroStrategy. Experience connecting creative or merchandising decisions to business results. Experience using AI tools or automation to improve analysis or reporting. What we offer Competitive salary: $115,000 – $135,000 based on experience Paid time off Paid sick leave Paid company holidays 401(k) plan Medical, dental, and vision coverage Stelle is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. #J-18808-Ljbffr Stelle