Marketing Communications Specialist

Opportunity This position will develop and implement client benefits communication strategies, creating customized member engagement materials to educate employees about benefit programs. Responsibilities Develop robust employee engagement campaigns that drive utilization and education. Implement client‑approved plans, including open enrollment education, health and wellbeing program promotion, and education on benefit program tools and resources. Create engaging content for a broad range of communications channels such as email, client portals, presentations, flyers, and mail‑to‑home materials. Develop materials and resources that aid employee understanding of their benefits by translating insurance technical information into everyday language. Collaborate with clients and the Hylant service team to analyze employee communication effectiveness and propose new ideas to improve member engagement. Collaborate with internal teams to evaluate client benefit data analytics, identify potential education opportunities based on utilization patterns, and recommend engagement solutions to clients. Collaborate with corporate marketing and sales teams to assist with the preparation of Request For Proposal responses. Liaise with outside vendors and oversee completion of special projects such as bulk printing and language translation. Perform other duties and special projects as requested. Qualifications Bachelor’s degree in communications, marketing or a related field, or equivalent combination of education and experience. Proficiency in Canva (or similar design tools) for creating visually compelling materials. Strong eye for layout, branding, and visual storytelling. Ability to design engaging assets such as employee communications, digital campaigns, flyers, guides, presentations, and toolkits. Demonstrated ability to think creatively and bring fresh, innovative ideas to engagement campaigns. Three (3) or more years of relevant work experience. Out‑of‑the‑box thinker who challenges traditional approaches to employee communication. Highly creative with a balance of strategic thinking and execution. Curious and proactive in identifying new ways to improve engagement and participation. Adaptability to tailor approaches for different client audiences. Project management skills with the ability to prioritize tasks, manage deadlines, and work efficiently in fast‑paced environments. Strong Microsoft product knowledge, particularly PowerPoint and Word. Experience with copywriting and editing. Insurance industry experience is preferred, but not required. Ability to obtain a Life and Health license within 100 days of hire. Hylant is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, marital status, sex, age, color, religion, national origin, Veteran status, disability or any other characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know. Hylant participates in E‑Verify. #J-18808-Ljbffr