Senior Brand Marketing Manager

Job description: The Sr. Brand Marketing Manager plays a key role within the Hillsboro, NH based marketing team; this team is responsible for all aspects of marketing – from brand strategy and stewardship, paid/organic/retail media, new product launches, consumer insights and analytics, creative development and messaging, digital/website/eCommerce/community activation, and overall marketing excellence. Reporting to the Director of Marketing, the Sr. Brand Marketing Manager will have a strong ability to understand and conceptualize from tactical execution to long-term strategic big picture, to drive results against the overall established goals. Lead, develop, and execute consumer and brand marketing, portfolio analytics, budget initiatives(forecast/reconciliation) that drive business growth and strengthen brand equity. The ideal candidate combines strategic thinking & planning, campaign development, and exceptional analytical capabilities to translate consumer and business data into actionable marketing strategies and measurable results. Our continued success is driven by a well‑executed omnichannel consumer marketing strategy, superior products, and best-in-class sales and customer service. This is a highly collaborative sales and marketing organization where teamwork, accountability, and business results are expected and rewarded. This is a hybrid based position, with a preference for candidates located within the Greater New England area, as this role requires the ability to work on-site at least 1 day/week at our Hillsboro, NH office. Consumer Marketing Management Monitor marketplace and competitive dynamics to ensure marketing relevance and effectiveness. Drive consistent and ownable brand positioning. Ensure integration of all marketing mix elements, driving cohesive and impactful messaging. Lead high-visibility brand initiatives from strategy development through execution. Develop clear and effective creative briefs and manage agency partners from briefing through implementation. Measure performance through ongoing tracking against established goals, optimize programs in real time, and conduct post-campaign analyses for all key initiatives, and share with cross-functional partners. Media Planning & Performance Marketing Full understanding across multiple platforms - digital, search, social, CTV, television, radio, podcast, and other emerging channels. Manage and optimize marketing investments. Develop brief and budget parameters based on prior analysis and reporting to optimize media strategies, budgets, and performance objectives. Oversee day-to-day management of media agency partners in campaign execution, ongoing optimization, reporting and value-added opportunities. Ability to fully analyze campaign performance (i.e., MMM, Brand-level view on sales, etc.) and continuously optimize delivery against established KPIs. Collaborate with internal/external partners for campaign setup, trafficking, tagging, and reporting with a high level of attention to detail to ensure data integrity and measurement accuracy. Partner with digital/social team to plan, drive and measure year-over-year KPIs to optimize and achieve goals and brand consistency. Ensure brand consistency across paid, owned, and earned media channels, where applicable. Profile description: Education Bachelor's degree in Marketing or related field required; MBA or related Master's degree highly preferred. Experience Minimum 8+ years minimum hands-on progressive experience with the following criteria: Consumer marketing and brand management experience within CPG. Management, analysis, and optimization of paid and organic media campaigns with media agency day-to-day oversight and evaluation. Proven success managing traditional, digital, social, and omnichannel marketing programs. Collaboration with agencies and cross-functional teams. Budget forecasting and reconciliation Consumer research, segmentation, brand health tracking, and insights development. A/B testing and multivariate testing methodologies. Well versed in data and analytics tools, including Circana, MMM, HH Panel, and related tools, preferred. Advanced Microsoft Excel and PowerPoint skills. Competencies Strategic thinker with strong analytical capabilities Self-motivated, team first approach, fosters new ideas, accountable, excellent communication/presentation skills, strong decision-making and project management skills, collaborative, dependable, high integrity, curious, data-driven decision maker, technically proficient Ability to multitask, prioritize, effectively manage your time, and meet timelines Additional Requirements Ability to travel up to 25%. Joanely Mortimer View email address on click.appcast.io #J-18808-Ljbffr