Brand Campaign & Content Lead

Overview Northwest is seeking a creative, highly organized Brand Coordinator to create impact across our Family of Brands and support efforts that drive revenue, growth, and overall brand awareness. You may have been considered a jack of all trades before, which drove your big ideas, initiative, and desire to make a difference on the projects you supported. In this role, your versatility will enhance multiple marketing communications initiatives. You will support our Family of Brands through content creation, campaign execution, project management, social media, events, communications, and brand initiatives. Success in this role requires creativity, initiative, strong time management skills, and a passion for seeing a project or idea come to life. Overview Northwest is seeking a creative, highly organized Brand Coordinator to create impact across our Family of Brands and support efforts that drive revenue, growth, and overall brand awareness. You may have been considered a jack of all trades before, which drove your big ideas, initiative, and desire to make a difference on the projects you supported. In this role, your versatility will enhance multiple marketing communications initiatives. You will support our Family of Brands through content creation, campaign execution, project management, social media, events, communications, and brand initiatives. Success in this role requires creativity, initiative, strong time management skills, and a passion for seeing a project or idea come to life. Responsibilities You look for innovative, creative ways to grow brand recognition and awareness, create internal and external “Customers for Life”, and develop messages that keep people and the ‘why’ first. You enjoy working across departments to proactively make each project you lead and assist a success, helping to develop the message and materials that create impact. Developing brand materials and content and being able to seamlessly manage projects to completion will be a large focus for the Brand Coordinator position. With this role, you’ll enjoy the variety that a marketing communications position offers, so your day-to-day may include but is not limited to: Campaign Execution & Lead Generation Execute and optimize marketing communications campaigns from concept through launch and reporting Maintain and execute key strategies to grow and acquire external customers Assist with direct marketing, newsletters, email marketing, creative requests and other marketing aspects to generate more leads and brand awareness for each location Participate in brainstorm and ideation sessions; develop and bring to life the great ideas from these meetings Participate in tradeshow and event planning and in the development of new lead strategies Assist with tracking and reporting industry trends and various marketing activities Content & Social Media Marketing Coordinate, develop, and/or execute digital content, ad creation, and content calendars Create, edit, and refine marketing and business development copy across multiple channels Assist with social media content and advertising efforts Develop social media creative, including video and photo assets Project Coordination Coordinate multiple marketing projects simultaneously across the Family of Brands Manage timelines, deliverables, approvals, and project rollouts Maintain campaign / content calendars Ensure projects continue to move forward from concept through completion Brand Communications & Support Assist the marketing and communications needs of our Family of Brands to grow and support each location Assist with the creation of branded materials – flyers, leave behinds, etc. – with brand designer Support brand meetings and initiatives Administrative & Team Support Assist with day-to-day marketing administrative tasks, not limited to reporting, inventory management, and invoicing Must be able to lift 25 pounds Additional Develop, maintain, and strengthen relationships with internal and external customers to create "Customers for Life." Support all efforts to drive brand awareness, lead generation, and marketing projects of Northwest and all subsidiaries Assist with Communications and Public Relations needs, including press releases, articles, website updates, and internal and external announcements Perform additional duties as assigned to assist with brand management and marketing of Northwest Exterminating or our other brands Ideal Candidate: Must embody the Northwest Way, Service Standards, and Culture. Previous agency experience preferred Strong communication and interpersonal skills with ability to think strategically/big picture Self-motivated and enjoys working both on a team and independently Quick learner who isn’t afraid to ask questions, own their tasks, and develop the role Experience developing presentations, including PowerPoint, Prezi, etc. Experience developing, with a graphic designer, creative pieces for print and digital marketing initiatives Superb organizational skills with attention to detail. Able to do things accurately and efficiently Ability to attend to multiple requests simultaneously and work in a deadline driven environment Enjoys solving problems and consistently elevating their work Able to pass a drug screen Associates degree or two years college or technical school or equivalent in work experience Why Northwest? You’ve probably never thought about marketing for pest control, but we bet you’ve seen the Mouse on our billboards and trucks around town. We try to bring the fun to pest control! Known as the Innovative Green Leader in the Southeast, Northwest Exterminating brings 75+ years of experience to the home services industry. We have and will continue to grow as a company, offering you the stable work environment you need to advance your career; Northwest was considered an “essential business” during the COVID-19 pandemic. Consistently voted one of Atlanta’s Top Workplaces, Northwest's family-like culture is about making you feel welcomed and empowered. The competitive compensation, benefits, and training opportunities are just the start to your career with the Mouse. Come create extraordinary opportunities for yourself with the Northwest Family of Brands! Qualifications Experience: 3+ years related experience within a Marketing Communications role; agency experience preferred Experience managing and delivering multiple projects simultaneously Solid understanding of marketing communications concepts that drive business, lead generation, and build brand awareness Creative experience developing brand materials Strong project support experience Experience taking initiative to elevate any project given pass the initial request Northwest is an Equal Opportunity / Protected Veterans / Individuals with Disabilities Employer #J-18808-Ljbffr