Business Analyst

Lead Analyst - Business Analytics, Digital

The Lead Analyst - Business Analytics, Digital creates data, insight, and analysis to enable outcomes-oriented Digital capabilities across the enterprise. This role is part of a team that creates insight to drive the agenda for several enterprise functions including digital product, customer engagement, and consumer experience.

Responsibilities will include:

• Creating and analyzing datasets to identify areas of strength and areas of opportunity across core business lines
• Identifying opportunities for digital product experience and drafting associated business cases
• Evaluating business and consumer impacts from consumer engagement strategies and changes to digital product experience
• Creating and informing data asset roadmap to serve core business lines and the enterprise
• Creating reporting and business intelligence products to enable efficient and effective monitoring of key performance indicators

Competencies Required:

• Pulling and analyzing data (High importance)
  • Very strong at using SQL to explore scope, structure, and limitations of data existing structures and to pull data from disparate data sources
  • Nimble at creating new data products for ad hoc analysis and documenting data product design decisions
  • Readily pulls and translates data into actionable insights
• Structured problem solving and communication (High importance)
  • Ability to frame a problem in terms of key questions to be answered, key assumptions to be made, data needed to answer question, and business actions to take
  • Ability to distill complex analysis into crisp, actionable, and executive-ready PowerPoint slide decks
  • Ability to storyboard to guide analysis planning and reporting product development
• Journey analytics (Medium importance)
  • Ability to frame business and customer outcomes in terms of journey
  • Ability to summarize disparate consumer interactions in terms of business and customer outcomes
  • Ability to perform longitudinal analysis
• Business acumen (Medium importance)
  • Ability to quickly learn economic model of a business and associated business levers
  • Ability to translate proposed strategies into back-of-envelope Excel models to discern magnitude and range of impact on business outcomes
  • Can autonomously research a business or product to understand size of market, competitive landscape, drivers of differentiation, key customer segments, and business levers

Qualifications

• 3 yrs of experience in analyst roles influencing business strategy
• Proficient with SQL, Excel, PowerPoint

Skills Required:

• Data Analysis
• Actionable Insights Generation
• Data Product Creation
• Communication
• Structured Problem Solving

Additional Skills:

• SQL
• Excel Modeling
• Economic Modeling
• Market Research
• Competitive Landscape Analysis
• PowerPoint Slide Deck Creation
• Data Documentation
• Storyboarding
• Journey Analytics
• Longitudinal Analysis
• Business Acumen
• Customer Segmentation