Director, Retail Sales

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director, Retail Sales based in the United States. The Director, Retail Sales will lead the retail sales organization, driving strategic growth, revenue performance, and profitability across key retail channels. This senior leadership role combines commercial strategy, full profit and loss (P&L) accountability, and the development of high-performing sales teams. You will oversee national retail partnerships, strengthen executive-level relationships, and identify new opportunities to expand revenue streams and market presence. Working cross-functionally with Marketing, Product, Merchandising, and Demand Planning, you will align sales strategies with business objectives and customer needs. You will use financial analysis, forecasting, and market insights to optimize performance, manage budgets, and drive continuous improvement. As a people leader, you will mentor sales professionals, develop future leaders, and foster a culture of accountability, collaboration, and professional growth. This fully remote opportunity offers the chance to shape retail sales strategy at a national level, with travel of up to 50% to support key accounts and business priorities. Accountabilities - Sales leadership and team development - Lead and develop a team of sales professionals, establishing clear performance objectives, providing resources, and ensuring alignment with overall business goals. - Conduct regular one-on-one meetings, talent assessments, career development planning, succession planning, and performance management activities. - Foster collaboration, accountability, and strong working relationships across the sales organization and relevant business functions. - Partner with Product and Merchandising teams to provide market feedback, identify emerging customer needs, and evaluate new product opportunities.

- Retail sales strategy and account management - Assume full P&L responsibility for the retail sales channel, driving revenue growth, profitability, and achievement of commercial objectives. - Develop and execute strategies for existing and new revenue streams, products, projects, and retail partnerships. - Build and maintain senior-level relationships with key retail partners, strengthening account performance and long-term business opportunities. - Collaborate with National Account Managers and cross-functional teams to streamline sales operations, coordinate activities, and optimize inventory levels. - Executive engagement and strategic planning - Participate in executive leadership and strategic operations meetings, presenting accurate sales, financial, and marketing performance data. - Partner with senior leaders to provide actionable recommendations, support strategic initiatives, and influence business decisions. - Translate company objectives into clear retail sales priorities, resource allocation plans, and measurable performance targets. - Forecasting, budgeting, and performance management - Develop monthly, quarterly, and annual retail sales budgets, forecasts, goals, and operating plans. - Analyze sales results, financial reports, and performance indicators to identify trends, address gaps, and uncover opportunities for profitable growth. - Partner with Demand Planning to maintain accurate forecasts, update business plans, and meet operational planning deadlines. - Monitor financial performance and implement corrective actions to improve sales effectiveness and achieve revenue and profitability targets. - Marketing, merchandising, and promotional execution - Collaborate with Channel Marketing to maximize retail sell-through through effective use of Market Development Funds (MDF). - Manage the MDF budget, ensuring resources are allocated effectively and aligned with commercial priorities.