Paid Media Strategist

Paid Media Strategist
Location: St. Louis, MO - Brentwood area; Hybrid - 3 days remote
Salary: $75,000 - $90,000 + Bonus Opportunities + Incredible Benefits
Benefits: Medical, Dental, Vision, PTO, Holiday, Mobile Phone Allowance, 401-K w/Match
Job Type: Full-Time
Typical Hours: Remote -3 days (M, W, F); In-office Tues/Thurs
Start Date: ASAP
Sponsorship is not available

Paid Media Strategist Description

Our client, a leading digital marketing agency, is seeking a Paid Media Strategist to join their team in St. Louis, Missouri. In this role, you will own and optimize paid search and paid social campaigns across multiple platforms-including Google Ads, Meta, LinkedIn, Bing, and Reddit-driving measurable results for a diverse portfolio of clients. You'll develop and execute full-funnel media strategies, monitor budgets, analyze performance data, and collaborate closely with creative and analytics teams to ensure campaigns deliver maximum ROI. Candidates must have a proven track record managing large-scale campaigns and budgets, and the ability to translate performance insights into actionable strategies. This opportunity offers 100% paid employee benefits, an ESOP program, and a flexible hybrid work model with three days remote , all within a collaborative team environment that supports professional growth and long-term career development.

Paid Media Strategist Responsibilities

• Own day-to-day management of paid search and social campaigns across multiple platforms
• Develop and execute comprehensive paid media strategies aligned with client objectives
• Lead campaign planning, budget allocation, and forecasting across multiple accounts
• Identify audience targeting strategies, creative testing plans, and channel mix optimizations
• Analyze campaign performance to improve ROAS, reduce CPA, and scale campaigns efficiently
• Prepare and present regular performance reports with actionable insights
• Collaborate with creative, content, and analytics teams to align assets with campaign goals
• Monitor and maintain tracking pixels, UTM tags, and other attribution mechanisms
• Continuously identify opportunities to optimize campaigns, test new strategies, and expand performance

Paid Media Strategist Qualifications

• 3+ years of paid media experience required
• Experience managing multiple accounts/campaigns required
• Proven experience managing $100K+ monthly ad budgets required
• Expertise in Google Ads and Meta Ads Manager required
• Strong understanding of attribution models and performance analytics required
• Google Analytics and Google Tag Manager experience required