Senior Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Role Description

As Senior Manager, Global Integrated Marketing for Apparel and Accessories, you’ll lead global seasonal integrated marketing plans that bring HOKA’s Apparel and Accessories business to life across markets. You’ll build brand heat, drive demand, and deliver a connected consumer journey worldwide. This role is a strategic 360 marketer who turns consumer insights, product priorities, and cultural opportunities into clear global campaign strategies, briefs, and go-to-market toolkits. You’ll partner with regional marketing teams to guide localization, ensure market relevance, and enable consistent execution across the Americas, EMEA, and APAC.

Your Impact

• Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories.
• Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners.
• Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams.
• Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints.
• Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience.
• Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments.
• Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions.
• Capture local market learnings and translate them into optimizations and future-season recommendations.
• Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence.
• Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus).
• 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods.
• Minimum of 4 years experience marketing apparel and accessories, performance apparel/footwear/accessories strongly preferred.
• Proven experience leading integrated campaigns end-to-end across multiple channels and markets.
• Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization.
• Experience managing agencies and/or internal creative teams; strong briefing and feedback capabilities.
• People leadership experience (direct or strong matrix leadership), with a track record of developing talent and building team capability.
• Strategic storyteller with strong consumer intuition and ability to translate insights into compelling narratives and campaign strategies.
• Strong project management and operational discipline; thrives in fast-paced environments with tight timelines and multiple workstreams.
• Excellent written and verbal communication; confident presenter who can simplify complexity and drive decisions.
• High creative standards with the ability to balance creative ambition with business realities.
• Analytical fluency—comfortable using performance data to evaluate outcomes and recommend actions.
• Collaborative, optimistic, and solutions-oriented; builds trust quickly and leads through influence.

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - We offer extensive opportunities and support for personal and professional development.
• Health and Wellness - Our comprehensive health and wellness programs aim to support a healthy lifestyle.

Salary

$122,300.00 - $165,000.00. The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in Goleta, California (Remote). Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, welcoming qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.