Copy Manager, US CRM

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About The Team And The Role The eBay Brand Creative team is seeking a Copy Manager to lead CRM campaigns for the U.S. market. This role is responsible for developing and directing editorial strategy across CRM channels, including onsite, email, push notifications, SMS, and other digital touchpoints. The ideal candidate will bring a customer-first approach, a strong sense of brand voice, and the ability to successfully lead and steer external copy teams to implement outstanding messaging. Copy Manager Role Overview The Copy Manager for U.S. CRM will be primarily responsible for coordinating the end-to-end creative development of owned-channel campaigns—executed largely through our external production agency. This role ensures that all copy aligns with eBay’s brand voice and identity while resonating with U.S. audiences. While direct writing opportunities may arise, the core focus is on leading and guiding agency partners along the creative process, from initial concept through final delivery. The position will also involve close collaboration with cross-functional teams across marketing, brand, content, and design, contributing to the evolution and localization of eBay’s broader marketing strategy. There may also be occasional involvement in top-of-funnel brand campaigns and select in-house copy development. What You Will Accomplish Lead all aspects of the development of U.S.-focused CRM marketing campaigns—managing external creative agencies from briefing through final delivery. Provide clear creative direction, editorial mentorship, and feedback to agency partners to ensure content aligns with eBay’s brand voice and meets strategic objectives. Collaborate cross-functionally with internal teams—including marketing, brand, product, and design—to align campaign messaging with broader business and customer goals. Ensure all customer-facing content is tailored to U.S. audiences, maintaining brand consistency while reflecting regional tone and cultural nuance. Review and approve agency results, ensuring high-quality execution across email, push, SMS, social assets, and event communications. Contribute to in-house creative development as needed, particularly for high-priority or top-of-funnel brand initiatives. Present and support innovative ideas and communication approaches with internal team members, using customer feedback and data analysis. Monitor creative performance in partnership with CRM and analytics teams, and apply findings to optimize future campaign development. Assist in the ongoing evolution of the U.S. marketing voice by playing a role in defining standards, guidelines, and practices. What You Will Bring 7+ years of experience in a copy leadership role, ideally within e-commerce, tech, or digital marketing environments Demonstrated experience successfully managing agencies through campaign development Bachelor’s degree or equivalent experience in Communications, Marketing, Journalism, English, or a related field Strong portfolio demonstrating CRM-focused campaign work across email, SMS, push, and social channels Extensive experience managing creative agencies or freelance partners, including creative briefing, feedback cycles, and final approvals Proven ability to develop and evolve editorial direction that supports both brand consistency and market relevance Excellent writing and editing skills, with the ability to assess tone, clarity, and efficiency in agency-produced content Strong organizational and project management skills; comfortable overseeing multiple campaigns simultaneously Ability to collaborate with cross-functional teams while advocating for creative integrity and strategic alignment Experience using customer insights and campaign performance data to inform and optimize creative execution Familiarity with CRM tools such as Salesforce, Braze, or Iterable, and with creative asset management platforms; Adobe Creative Suite and FIGMA are a plus Technical Tools Knowledge: Proficiency in development frameworks and applications like ChatGPT, Gemini, Monday.com, n8n, Bynder, AirTable, Jira or related software, coupled with hands‑on experience in database utilization. System and Architecture Understanding: Knowledge of system architectures, design patterns, and standard processes for creating robust and scalable software solutions. Collaboration and Communication Skills: Good interpersonal and communication skills to work effectively in a team-oriented environment, with the ability to explain complex concepts to non-technical partners. Additional Details The base pay range for this position is expected in the range below: $86,800 – $150,100 Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at‑will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Remote roles are not eligible for U.S. visa sponsorship. eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status. If you have a need that requires accommodation, please contact us at View email address on click.appcast.io. We will make every effort to respond to your request for accommodation as soon as possible. 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