Global Product Manager, Hardware

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We’re looking for a stellar Hardware Product Manager to drive the launch of the next generation of Cricut products. You will have the opportunity to translate the excitement and needs of our consumers into developing new products, renovating existing products, and helping further the growth of our brand. As a Hardware Product Manager, you'll:

• Determine the strategy and manage the execution of new product initiatives and/or core product improvements to market launch
• Conduct competitive analysis to understand the market and key opportunities to differentiate product
• Identify key research questions and assist in developing consumer learning plan
• Actively participate in research and share insights with the cross-functional team
• Define the consumer target, positioning, key benefits and features
• Develop product requirements and gain cross-functional alignment
• Work closely with ID, engineering, China team and QA on executing the product
• Lead Gate meetings associated with the product launch
• Track project timeline and ensure team is hitting key milestones
• Lead development of product packaging, partnering with Creative Team
• Partner with Channel Marketing to develop selling story for channel partners
• Managing ongoing business post launch, including tracking product performance

Qualifications

• MBA preferred or Bachelor’s Degree with 2+ years of relevant product management or technical experience
• Brand or product management experience required, hardware product management experience a plus
• Passion for innovation – a strong track record of delivering innovative product experiences
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done
• Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into product requirements and experiences
• Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in
• Working at all levels – proven ability to drive strategic thinking about the product direction as well as focus on the executional details
• Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results
• Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness
• Must demonstrate a high level of curiosity and willingness to get hands-on in project work
• Must be comfortable with ambiguity and demonstrate an ability to work through unknowns

Additional Information

We’ve Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

· You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
· You set high standards. You take ownership, deliver quality, and hold yourself accountable.
· You stay focused when things move fast. You prioritize what matters most and tune out the noise.
· You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
· You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

One More Thing (It’s a Big One)

This role is in-office FOUR days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

If you’re excited by challenge, purpose, and building something better—let’s make something amazing together.

Relocation Statement:

· This position is eligible for relocation assistance within the United States.
· Cricut is not considering individuals for this role currently living outside the United States of America and is not sponsoring all visa types at this time.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Department: Product and Hardware Engineering Compensation: USD 103000 - USD 131000 - yearly