Associate Manager, Digital Commerce Operations

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.


Visit our Career Page to learn more about our team:

Position Summary

At e.l.f. Beauty, speed, precision, and execution are critical to delivering exceptional customer experiences. We're looking for an Associate Manager, Digital Commerce Operations to serve as the operational engine behind our Connected Commerce business.


This role is responsible for ensuring products, promotions, campaigns, and customer experiences launch flawlessly across e.l.f.'s digital channels, including web, app, and social commerce platforms. Acting as the operational quarterback, you will coordinate cross-functional teams, manage launch readiness, support inventory planning, and maintain the processes that keep our commerce ecosystem running efficiently.


The ideal candidate is highly organized, detail-oriented, proactive, and energized by bringing order to complexity. You thrive in fast-paced environments, anticipate challenges before they arise, and take pride in ensuring every detail is accounted for.


Responsibilities

Own Launch Readiness & Operational Execution

• Serve as the operational lead for digital commerce launches, ensuring inventory, pricing, promotions, content, and customer experiences are accurately configured and ready for go-live across elfcosmetics.com, e.l.f. app and TikTok Shop.

• Coordinate launch timelines and dependencies across Brand, Supply Chain, Master Data, Development, and Customer Service teams.

• Ensure operational readiness to support demand fluctuations, virality, promotions, and growth initiatives across direct-to-consumer digital channels.

• Conduct launch readiness reviews, staging validation, and smoke testing to ensure flawless execution across all customer touchpoints.

• Manage launch calendars, develop project trackers, and operational workflows to ensure teams remain aligned and informed.

• Monitor and improve key performance metrics including order throughput, fulfillment SLAs, accuracy, shipping performance, and customer experience.

Execute Digital Commerce Operations

• Manage set up, maintenance, and update products, collections, promotional offers, and merchandising experiences across Shopify and digital commerce platforms.

• Build and test promotional campaigns to ensure accurate setup and seamless customer experiences.

• Maintain accuracy across product information, pricing, inventory status, and promotional messaging.

Partner on Inventory & Forecast Planning

• Monitor inventory health, launch allocations, and replenishment plans to proactively identify risks that may impact business performance.

• Partner closely with Demand Planning, Supply Chain, and Operations teams to align inventory availability with launch plans, promotional activity, and forecasted demand.

• Provide order volume forecasts to fulfillment and distribution partners ahead of major launches and promotional events.

• Support forecasting processes through maintenance of planning files, operational trackers, and launch projections.

Drive Operational Governance & Process Excellence

• Develop and maintain launch checklists, operational playbooks, governance processes, and execution frameworks that improve consistency and scalability.

• Maintain comprehensive trackers for innovation launches, promotions, campaigns, and digital commerce initiatives.

• Ensure operational milestones are met and escalate risks, blockers, and dependencies as needed.

• Continuously identify opportunities to improve efficiency, accuracy, and speed across digital commerce operations.

Manage Issue Resolution & Customer Experience Support

• Serve as a primary point of coordination for operational issues impacting the customer experience globally

• Partner with Customer Service teams to troubleshoot site issues, communicate updates, and support resolution efforts.

• Submit and manage development tickets, bug reports, and enhancement requests.

• Support QA testing and validation for new site features, functionality updates, and commerce initiatives.

Support Cross-Functional Go-to-Market Execution

• Coordinate sample allocation and demand differentiation of sellable and sample inventory setup and operational readiness in support of brand, affiliate, and social commerce campaigns.

• Participate in planning meetings, launch reviews, and business updates to ensure digital commerce priorities remain on track.

• Act as a trusted partner across teams, ensuring stakeholders have visibility into timelines, risks, and execution progress.
• Manage and develop digital commerce coordinator and seasonal interns as support.

Requirements

• 3-5 years of experience in digital commerce operations, e-commerce, merchandising operations, project management, or related fields.

• Experience working with ShopifyPlus required, and TikTok Shop a plus.

• Strong understanding of product launches, promotional execution, inventory management, and operational workflows.

• Advanced Excel and spreadsheet management skills; experience with Power BI or reporting tools preferred.

• Exceptional organizational, communication and project management skills with the ability to manage multiple priorities simultaneously.

• Strong problem-solving skills and attention to detail; steady under pressure and execution at speed.

• Excellent communication and cross-functional collaboration abilities.

• Experience in beauty, consumer products, retail, or direct-to-consumer businesses preferred.

$70,000 - $90,000 a year

The base salary range for this role is listed above.


Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company's discretion

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors' discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice ( for how your personal information is used and shared.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.