STUDENT - Marketing Analyst

Main Purpose of the Role:

To support internal and external communications initiatives across the organization, contributing to employer branding, employee engagement, and commercial effectiveness. This role will assist in planning, developing, and executing communication materials, marketing assets, and sales enablement content while identifying continuous improvement opportunities.

Main Tasks:

• Create tailored communication plans for HR internal initiatives.

• Design digital materials (email graphics, TV screens, social media posts, PowerPoints) and print materials (flyers, post cards) as needed in ZIM’s visual style.

• Capture photography at internal events and propose usage for social media or internal channels.

• Review existing sales and marketing materials to extract and organize compelling customer-facing value propositions.

• Collaborate with trade managers and other stakeholders to align on messaging and content needs.

• Design and update sales collateral for key services and initiatives.

• Provide content recommendations and support execution for market-facing campaigns that align with strategic goals

• Draft marketing briefs

• Support ad-hoc projects for both internal and external parties

• Implement ideas to improve audience engagement, content effectiveness, and visual communication.

• Assist in improving the execution of ZIM’s go to market strategy

REQUIREMENTS

Must be currently enrolled in college, with a minimum of one year remaining before graduation.

Pursuing a degree in Marketing, Communications, Business, or a related field.

Organized, detail-oriented, and able to manage multiple projects simultaneously.

Analytical and creative mindset

Proficient in English language (Speaking, reading and writing).

Understanding of branding, visual communication, and content planning

Proficient in graphic design

Experience with social media content creation on LinkedIn, Instagram & YouTube

High level of control in Office tools, Excel, Power point Adobe Creative suite or Canva

Must be able to commit to 20-hours per week, on-site, during normal business hours