Digital & E-Commerce Manager, Mustela for Expanscience Laboratoires

Digital & E-Commerce Manager – Mustela (Expanscience Laboratoires) Expanscience Laboratoires is a 100% family-owned French pharmaceutical company that has been perfecting its expertise in skincare and well-being for the last 70 years. The Company has three global business activities: dermo-cosmetics, natural active ingredients, and positive ageing. The company’s commitment to sustainability was recognized with the B Corp certification in 2018. Overview We’re seeking a strategic Digital & E-Commerce Manager to lead Mustela paid media, DTC forecasting, website optimization, CRM, SEO, and affiliate programs. The role manages agency partners, drives growth across digital channels, and ensures a seamless customer journey. The manager will oversee an Assistant Manager and collaborate cross-functionally to align campaigns, content, and performance with brand goals. Key Responsibilities Lead all paid acquisition efforts (Search, Social, Display, Shopping, TikTok Shop, Buy with Prime) to drive growth and customer acquisition. Manage digital agency partners to create ads, optimize performance, ROAS, and budget allocation. Own DTC forecast, budgeting, and P&L tracking across revenue, spend, returns, and margins. Oversee campaign calendar and align performance marketing with product launches and inventory. Lead testing and implementation of new growth initiatives (e.g., bundling, retention, partnerships). Manage website optimization, UX, accessibility, merchandising, and seasonal content updates. Collaborate with developers and QA all site changes across desktop and mobile. Oversee blog and SEO strategy, ensuring content quality, technical optimization, and performance tracking. Drive CRM and retention flows; track engagement metrics and optimize lifecycle campaigns. Support loyalty and referral programs in coordination with brand moments. Manage affiliate marketing strategy, execution, and performance monitoring. Supervise Digital & Social Media Assistant Manager, providing guidance, priorities, and feedback. Qualifications 3-4 years of experience in eCommerce and digital marketing, ideally DTC. Solid understanding of paid media channels (Meta, Google, TikTok) including campaign structure, audience targeting, and performance metrics. Proficient in Shopify, Klaviyo, GA4, and Meta/Google Ads platforms. Strong grasp of SEO/GEO best practices and CRM strategy. Comfortable managing digital agencies and interpreting performance reports. Strong analytical mindset and data-driven decision-making skills. Experience managing budgets and owning P&L performance. Advanced Excel/Google Sheets skills (pivot tables, formulas, forecasting). College degree required; Master’s degree in Marketing, Communications, or a related field (preferred). Ability to commute to the New York City office at least one day per week and as business needs dictate. Must be legally authorized to work in the U.S.; the company is unable to sponsor employment visas for this role. Desired Strengths Understanding of website accessibility standards and UX best practices. Familiarity with Jira or similar project management tools. Basic Photoshop or Canva skills for light asset editing and cropping. Excellent attention to detail, especially in QA and testing workflows. Strong communication and project coordination abilities. Passion for optimizing digital experiences and customer journeys. Comfortable working cross‑functionally with creative, ops, and brand teams. Fluency in French a plus. Experience in a beauty role, preferably in skincare (preferred). B Corp experience highly desired. Compensation & Benefits Salary range of $90-100k based on location, knowledge, and experience. Discretionary annual bonus. Hybrid work arrangement, currently 4 to 6 in‑office days per month. Comprehensive medical, dental and vision insurance with a company contribution well above the national average. Short‑term and long‑term disability insurance (company paid). Flexible spending accounts (health care and dependent care). Maternity and paternity leave (company paid). 401K with a company match of 100% of the first 6%. Employee assistance program. Annual paid time off (PTO): 15 days per year. 12 holidays (10 company holidays and 2 floating holidays). 5 sick days. 7 work‑from‑remote weeks during the year: 4 weeks voluntarily chosen + week of Thanksgiving + 2 weeks of Christmas and New Year’s Eve. Summer Fridays. $175 bi‑monthly Mustela and Babo Botanicals product allowance. $100 monthly wellness reimbursement. $85 monthly cell phone reimbursement. Paid volunteer days. Professional development training and learning opportunities. Internal and international mobility. Annual corporate offsite. Various initiatives throughout the year in line with B‑Corp commitments including Health Week and Sustainable Development Week. Why Join Us? You’ll be part of a B-Corp certified company that is committed to using business as a force for good and values sustainability, natural ingredients, and making a positive impact on the lives of families worldwide. Expanscience is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local laws. #J-18808-Ljbffr