Marketing Manager

Role Description

The Manager, CRM & Email Marketing, is responsible for owning the email channel and orchestrating campaign frameworks across Dice’s client and candidate business lines. This role drives lead-to-customer conversion through targeted, data-informed email programs that support employer and recruiter acquisition goals. Additionally, it leads re-engagement and lifecycle strategy for tech professionals across a broad range of campaign types and program touchpoints.

Reporting to the Director of Marketing, Demand Generation, this role works cross-functionally with Demand Generation, Product Marketing, Data & Analytics, and Content teams to ensure email programs are strategically sound, well-executed, and continuously optimized.

Essential Duties and Responsibilities

• Own the email channel end-to-end across client (employer, recruiter, staffing) and candidate (tech professional) audiences, developing and managing campaign frameworks mapped to audience segments and funnel stages.
• Manage the email marketing calendar, ensuring alignment with broader campaign priorities, product moments, and business goals.
• Maintain email list health, segmentation logic, and database hygiene in partnership with Marketing Operations and Data teams.
• Develop and manage email campaign frameworks, including triggered and drip programs, designed to move client leads from initial capture through nurture, MQL progression, and conversion to paying customer.
• Develop audience segmentation strategies tailored to employer and recruiter personas, ensuring messaging is relevant to role, intent, and stage in the buying journey.
• Partner with Demand Generation and Sales to align email programs with pipeline goals and ensure seamless handoffs between marketing-qualified leads and sales activity.
• Support email programs targeting existing clients, including product adoption, upsell, and retention campaigns that drive engagement and reduce churn.
• Support partner marketing campaigns by developing and executing co-branded or partner-sponsored email programs.
• Develop and execute candidate lifecycle campaigns across re-engagement, product enhancements, and persona-based engagement, delivering relevant messaging based on user behavior, career stage, and lifecycle status.
• Oversee the job alerts email program, ensuring template quality, deliverability, and ongoing optimization to drive meaningful engagement and return visits.
• Manage newsletter delivery, including planning, execution, and performance tracking in partnership with Content and Product Marketing teams.
• Support client-sponsored email programs, coordinating execution, targeting, and reporting for advertiser-funded sends to targeted Dice candidate segments.
• Develop and maintain onboarding email journeys for newly registered candidates, guiding new users to key platform features and driving early engagement.
• Manage Dice’s email marketing programs within Marketo and Iterable, building and maintaining workflows, trigger-based programs, and campaign templates.
• Partner with Marketing Operations to ensure technical infrastructure, integrations, data flows, and list management support campaign requirements.
• Oversee email deliverability, ensuring strong sender reputation, inbox placement, and compliance with CAN-SPAM, GDPR, and CCPA requirements.
• Track and analyze key email performance metrics including open rate, click-through rate, conversion rate, unsubscribe rate, and revenue influence, and develop regular reports for marketing leadership with insights and recommendations.
• Conduct A/B and multivariate tests across subject lines, copy, creative, send time, and audience segmentation, translating results into actionable improvements.
• Support ad hoc email, CRM, and lifecycle marketing initiatives as needed.

Qualifications

• Experience managing email programs across both client and candidate audiences, ideally within a digital platform, marketplace, or technology-adjacent environment.
• Strong working knowledge of email deliverability best practices and compliance requirements (CAN-SPAM, GDPR, CCPA).
• Experience with A/B testing methodologies and a track record of using test results to drive campaign improvement.
• Familiarity with marketing analytics tools (e.g., Google Analytics/GA4) and email performance reporting.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• Strong understanding of client-side demand generation and lead funnel dynamics, including how email supports MQL progression and pipeline development.
• Proven ability to develop and execute lifecycle and re-engagement programs that drive measurable audience reactivation and engagement.
• Hands-on proficiency with Marketo and Iterable.
• Data-driven mindset with strong analytical skills, comfortable pulling reports, interpreting performance data, and turning insights into campaign decisions.
• Strong segmentation instincts, with the ability to define audience cohorts that improve relevance and campaign performance.
• Excellent cross-functional collaboration and communication skills, with experience working across demand generation, content, brand, product, and analytics teams, and comfort presenting to senior marketing leadership.
• Strong project management skills with the ability to manage multiple campaigns and workstreams simultaneously.
• Clear, confident communicator in writing, in meetings, and when presenting to senior stakeholders.
• Detail-oriented and organized, with the ability to manage multiple campaigns and workstreams in a fast-paced environment.
• 5-7 years of experience in email marketing, CRM, or lifecycle marketing, with demonstrated ownership of the email channel.

Requirements

• Experience managing email programs across both client and candidate audiences, ideally within a digital platform, marketplace, or technology-adjacent environment.
• Strong working knowledge of email deliverability best practices and compliance requirements (CAN-SPAM, GDPR, CCPA).
• Experience with A/B testing methodologies and a track record of using test results to drive campaign improvement.
• Familiarity with marketing analytics tools (e.g., Google Analytics/GA4) and email performance reporting.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.

Benefits

• Healthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programs
• Future living - 401(k) match, performance bonuses, education assistance, learning & development
• Enjoy living - generous paid time off, parental leave, flexible summer hours, social & giving events