Digital Advertising & Graphic Designer

Job Description

Job Description

The Digital Advertising & Graphic Designer is responsible for planning, executing, and optimizing paid campaigns across search, social, video, and display platforms, while also producing the creative assets that power them. This role manages campaign structure, targeting, budgets, testing, tracking, and reporting, and works closely with the sales team to turn Bokara's fine and antique rug inventory into compelling digital marketing.

Responsibilities

• Plan, build, manage, and optimize paid campaigns across Google Ads, Meta, and other platforms as applicable
• Develop campaign structures, targeting, keyword strategies, bidding approaches, budgets, and conversion goals based on business objectives
• Design the creative behind those campaigns — digital ads, email campaigns, product listings, lookbooks, and social content — maintaining a consistent visual identity across channels
• Direct or produce photorealistic lifestyle and product photography for use in campaigns and on the website
• Monitor performance and budget pacing to improve lead volume, lead quality, cost per lead, conversion rate, and return on ad spend
• Test audiences, keywords, creative, copy, calls to action, landing pages, placements, and bidding strategies
• Maintain conversion tracking, pixels, tags, UTMs, and attribution standards
• Prepare performance reports and translate campaign data into clear findings and recommendations
• Support e-commerce and marketplace listings (e.g. Bloomingdales.com and similar channels) with polished imagery and layouts
• Stay current on platform updates, advertising trends, and design best practices

Qualifications

• 3+ years of experience in digital advertising and graphic design, ideally in retail, home furnishings, or a luxury/lifestyle category
• Demonstrated experience managing Google Ads and Meta Ads
• Strong portfolio showing both performance-driven ad creative and brand/graphic design work
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with Google Analytics 4, Google Tag Manager, platform pixels, UTMs, and reporting dashboards
• Strong analytical, copywriting, organizational, and project-management skills
• Photography and photo retouching skills, or experience directing photo shoots, a plus
• Google Ads or Meta certifications appreciated