Marketing Specialist

Title: Marketing Specialist

Location: United States-Michigan-Cadillac

Job Number: 18435

SUMMARY: Performs a variety of administrative and technical assignments related to the marketing of the Companys products and services by performing the following duties personally or with other support staff.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Participates in the development and implementation of the marketing strategy and plan for the business.

• Conducts market research, performs competitive analysis, maintains competitive matrix, monitors trends and provides input to market analyses.

• Prepares reports and metrics based upon sales and marketing activities and goals.

• Participates in the formulation, coordination and implementation of demand creation, with other sales and marketing team members.

• Researches advertising opportunities within trade publications and web portals.

• Develops advertising plan for execution of advertising budget.

• Places media buys with appropriate trade pubs and web portals.

• Develops, designs and distributes ads and company/product profiles.

• Drafts press releases in coordination with corporate communications and submits to media contacts.

• Designs and updates graphics, displays and literature for trade shows and road shows; assists with trade show and road show coordination.

• Assists with capture management activities including researching opportunities (via Fed Biz Ops, ePipeline, etc.)

• Supporting proposal writer with packaging and graphics, and contributing to reports and metrics,

• Consults with product development personnel on product specifications, including product descriptions, weights and dimensions, applications, certifications, etc.

• Coordinates the preparation and continual updating of marketing materials (e.g., brochures, catalogs, presentations, product slicks, flyers, and product photos).

• Works with corporate communications to keep website up to date.

• Performs such individual assignments as supervisors and superiors may direct; ensures adequate and continuous controls are exercised over all assigned activities affecting quality; establishes and maintains effective work relationships within the department, the Corporation and the community; and maintains the professional competence, knowledge and skill necessary for the satisfactory performance of all assigned responsibilities.

CORE COMPETENCIES:

Organization Communication Initiative Problem Solving Critical Thinking Social Perceptiveness Service Orientation Fluency of Ideas Persuasion Time Management Computer Skills.

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Qualifications:

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

Has a 4 year degree in Marketing or related business field. Has proven capability in technical sales and marketing as evidenced by a minimum of 3 years sales/marketing experience. Proficient with Microsoft Office programs, Adobe Creative Suite, Photoshop, Quark, Broad technical and analytical business skills as typically evidenced by completion of a bachelors degree. Excellent college level writing and speaking skills. In depth understanding of business functions.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Occasionally lifts and carries up to 15 pounds. Works at telephone answering equipment and at a PC for hours at a time. Works within a manufacturing office setting and is occasionally exposed to heat, cold wet, and fumes/chemicals.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.