VP, Earned Measurement & Insights

VP, Earned Measurement & Insights Day One Agency – Brand Reputation, New York – Full‑time – Hybrid work schedule – NYC only. About the Role Drive the future of earned measurement and insights for our communications practice. Build a measurement capability from scratch, set the vision, lead a high‑performing team, and serve as a key voice on the Senior Leadership Team. Deliver frameworks, toolstack evolution, AI integration, and business‑impact reporting that moves beyond vanity metrics. Responsibilities Define & Drive the Vision: Establish and evolve Day One’s earned measurement framework to anticipate industry shifts and client needs. Leadership & Team Development: Hire, mentor, and lead a measurement team; invest in training and embed comms measurement into the agency culture. Client & C‑Suite Partnership: Serve as senior counsel to clients, translating complex data into compelling insights for senior executives. Innovative Frameworks: Create cutting‑edge measurement frameworks connecting earned, owned, and paid media to business outcomes. Toolstack Curator: Evolve and manage modern measurement tools, staying ahead of emerging platforms. AI Integration: Identify and integrate AI and automation tools into workflows to enhance speed, scale, and insights. Training & Upskilling: Lead internal education to ensure the team is fluent in measurement principles and client reporting best practices. Thought Leadership & Industry Voice: Represent Day One externally, build relationships, and share perspectives through panels, publications, and events. Cross‑Functional Collaboration: Partner with comms, creative, digital, and strategy leads to embed measurement thinking into campaign design. Reporting & Design: Drive clarity in reporting frameworks—prioritizing storytelling, design thinking, and executive‑friendly dashboards. SLT Contributor: Ensure measurement is integrated into team‑wide priorities and growth strategies. Requirements 10+ years in communications, media intelligence, analytics, or related fields with a focus on measurement and reporting. Bachelor’s degree required; advanced degree a plus. Deep understanding of earned media measurement frameworks and experience designing bespoke reporting systems. Strong grasp of social, influencer, and digital analytics and how they intersect with PR and brand reputation. Familiarity with AI, automation, and data visualisation tools to enhance reporting efficiency. Proven ability to communicate insights to senior executives and turn data into actionable strategy. Leadership experience with a track record of building and inspiring teams. Comfort navigating ambiguity and driving innovation in a fast‑paced environment. Excellent written and verbal communication skills; strong presenter. Ability to travel periodically to engage with clients and represent Day One externally. Why Join Us? Impactful Work: Shape public discourse and influence perceptions. Innovative Environment: Work in a team that values creativity, experimentation, and forward thinking. Growth Opportunities: Access professional development resources and clear career advancement paths. Inclusive Culture: Join a diverse and supportive community that celebrates all perspectives. Compensation & Benefits Base compensation: $160,000–$190,000 (NYC Pay Transparency Law). Eligibility for comprehensive benefits. Health Care (Medical, Dental, Vision) Paid Time Off and Company Paid Holidays Summer Fridays 401(k) Retirement Plan with Company Match Lifestyle Spending Account Paid Parental Leave Commuter Benefits Company Credit Card Uber Business Account New Business Referral Bonus Employee Referral Bonus The Company is committed to fair and equitable compensation practices. Seniority Level Executive Employment Type Full‑time Job Function Other #J-18808-Ljbffr Day One Agency