B2B Social Strategy & Content Lead

Job Summary We are looking for a Media and Content Marketing Manager, who is experienced in organic social strategy, influencer, content management and paid media marketing to join our team. Candidates should be enthusiastic about digital marketing with experience in brief development, content evaluation, measurement and media strategy across channels. This person will work closely with internal and agency partners to help develop communication tactics and engaging content within each channel. Candidates must demonstrate excellent strategic thinking, communication, and presentation skills. This role will focus on B2B communications and engage in audience and strategy tactics across all paid media awareness channels. This is a full-time position reporting to the Senior Manager of Media & Social Strategy. This role requires the candidate to live in the Atlanta market and be in the office at least 3 days per week. Position Performance Measures Leads social and content strategy development quarterly. Manages Content calendar and social postings on NAPA pages. Develops insightful reporting presentations for the creative team and larger marketing team. Delivers content strategy for all awareness channels. Develops new recommendations and evolves social platform strategies. Responsibilities Oversee the development of the social content calendar across all social platforms (Facebook, Instagram, LinkedIn & TikTok) to support the NAPA strategy. Continually evolve the social media strategy to align with broader marketing campaigns, business goals, and department KPIs. Develop and maintain social platform strategies as it best aligns with user and business trends. Collaborate in content creation ideation sessions quarterly. Partner closely with Category and Ecommerce teams to coordinate social support across paid and organic channels. Lead copy editing for all social media copy. Manage organic content posting across all social channels. Partner closely with the PR & Influencer agency to identifying opportunities within influencers programs and user-generated campaigns. Manage social listening reports: Identify examples and trends in consumer comments, engagement, reaction and summarize key learnings each month. Review paid media performance weekly and work with the agency partners to optimize audiences, tactics, and strategies. Analyze, review, and report on effectiveness of campaigns to maximize results. Cultivate and maintain relationships with social influencers. Develop deep understanding and ownership of brand voice and knowledge. Along with the Senior Manager own all strategy for social and be the main POC for paid social media agency team. Help define audience strategies and tactics across awareness channels (Video, Audio, Display and Social) Help manage paid media agency to ensure all channels are executed against the NAPA Vision. Oversee content strategy for all digital awareness channels. Qualifications Bachelor's Degree in Marketing, Advertising or Business preferred 6+ Years of experience in social media planning and activation Deep understanding and passion for ever-evolving social media landscape (including, but not limited to, TikTok, Instagram, Facebook, Twitter) Strong understanding of social analytics and listening platforms (experience with Sprinklr or Sprout is a plus) Expert Microsoft Office Suite skills, especially PowerPoint, Excel, and Outlook. Experience with advertising on TikTok, Instagram, Facebook, Twitter, and emerging platforms Overall understanding of media strategy across all channel mixes (Traditional and Digital) Background in managing billing (client or agency) Deep knowledge of social ads platforms for Meta, X and TikTok Experience writing creative and strategic briefs. #J-18808-Ljbffr Genuine Parts Company