Customer Journey Analytics (CJA) Business Analyst

Customer Journey Analytics Business AnalystThe Customer Journey Analytics (CJA) Business Analyst is responsible for translating business reporting and measurement needs into actionable analytics requirements within Adobe Customer Journey Analytics. This role plays a key part in Adobe Analytics (AA) to CJA migration initiatives by documenting reporting logic, validating component recreation, and ensuring alignment between business expectations and technical implementation.Because migration utilities do not fully translate AA Workspace components into CJA, this role requires strong familiarity with analytics reporting structures and the ability to interpret projects, segments, and calculated metrics so they can be accurately recreated in CJA. The analyst must understand Adobe Analytics configuration concepts — including marketing channels, processing rules, and classifications — to support continuity of measurement.You will collaborate with analytics teams, developers, architects, and stakeholders to ensure reporting accuracy, usability, and adoption within the CJA environment.Key ResponsibilitiesRequirements Gathering & TranslationPartner with stakeholders to capture reporting and measurement requirementsTranslate business questions into analytics use cases and component definitionsDocument project structures, segment logic, and metric definitionsDefine acceptance criteria for migrated or newly built analytics componentsMigration Analysis SupportAnalyze Adobe Analytics Workspace projects for migration readinessIdentify components requiring manual recreation in CJASupport mapping of AA components to CJA equivalentsAssist in prioritizing migration workloads and validating scopeValidation & Quality AssuranceValidate recreated projects, segments, and metrics against business expectationsPerform side-by-side output comparisons between AA and CJAIdentify discrepancies and coordinate resolution with developersSupport UAT and stakeholder sign-offDocumentation & GovernanceMaintain migration documentation, mappings, and reporting definitionsSupport governance standards including naming conventions and reuse practicesContribute to knowledge sharing and training materialsDocument decision rationales and configuration dependenciesCollaboration & Stakeholder EngagementServe as liaison between business users and technical teamsFacilitate workshops and walkthroughs for reporting requirementsSupport adoption of CJA through stakeholder enablementCommunicate migration progress and impacts clearlyRequired Skills & ExperiencePlatform & Analytics KnowledgeExperience working with Adobe Analytics WorkspaceFamiliarity with Customer Journey Analytics reporting conceptsUnderstanding of segments, calculated metrics, and project structuresExposure to AA ? CJA migration initiativesAdobe Analytics Configuration AwarenessMarketing channel logicProcessing rulesClassificationsAttribution and reporting interpretationAnalytical & Communication SkillsStrong requirements gathering and documentation abilitiesAbility to interpret business questions into analytics definitionsDetail-oriented validation and QA skillsStrong stakeholder communication and facilitation abilitiesPreferred QualificationsFamiliarity with Adobe Experience Platform datasets and reporting inputsExperience supporting analytics or MarTech transformation initiativesExposure to digital data collection frameworksExperience working within enterprise analytics environmentsWhat Success Looks LikeClear and actionable analytics requirements documentationSmooth migration coordination between business and technical teamsHigh stakeholder confidence in reporting accuracy and usabilityWell-governed, understandable analytics definitionsStrong adoption of CJA reporting capabilities The base salary range for this position is $110,000 – $150,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.