Now Brewing - digital product manager senior , Marketing Technology #tobeapartner

Now Brewing - digital product manager senior , Marketing Technology #tobeapartner 

Digital Product teams at Starbucks Coffee Company drive our digital future and reinforce our leadership in the market. They are accountable for delivering business outcomes and representing Starbucks brand through technology and analytics products that delight customers, simplify work for baristas and support partners, and ensure reliability and scalability. These teams define the vision and strategy for our digital experiences, shape the product roadmap, and lead execution to bring that roadmap to life.

As a digital product manager, senior joining the Digital Marketing & Communications portfolio team, you will be accountable for delivering marketing technology capabilities across our US and Canada Markets that deliver against our customer needs, business goals, and create efficient workflows for the end users of our marketing technology stack. This scope will include personalized marketing at scale inclusive of planning, content supply chain, channel delivery and measurement. Often you will be defining and launching new, complex features and experiences. You will:

• Create strategy to deliver key marketer, customer & business outcomes under guidance of Group Manager, Digital Product and in partnership with Martech Engineering and Product team
• Lead product discovery and requirements definition for roadmap items, including ideation, competitive research, opportunity assessment & business casing
• Contribute to development & execution of product roadmap while managing trade offs
• Work with cross-functional partners in marketing, digital product, technology and engineering to ensure successful development, launch and adoption[SG1] of new capabilities
• Support training and change management for end users of our marketing technology stack
• Define and track KPIs to evaluate the success of deliveries and inform future priorities