Senior Manager, Lifecycle Marketing Operations

About the Role: Glean is seeking a strategic and process‑oriented Senior Manager, Lifecycle Marketing Operations to own end‑to‑end campaign execution, measurement, and quality for our highest‑impact go‑to‑market programs. You’ll sit at the intersection of demand generation, SDRs, and marketing operations, ensuring our most strategic campaigns are built correctly, launched on time, and instrumented for clear, trusted reporting. You will: Own end‑to‑end build, launch, and QA for Tier 0 and other high‑impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce. Serve as the real‑time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last‑minute list changes, routing or SLA tweaks). Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions. Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow‑up. Own the MarTech stack that supports lead generation and follow‑up (e.g., Marketo, Goldcast, LeanData, etc). Contribute to cross‑functional initiatives that improve the end‑to‑end revenue engine (e.g., lead prioritization, routing enhancements, new scoring models, attribution updates). About you: 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS. Proven track record owning complex, multi‑channel campaign builds and being the go‑to Marketo/SFDC/Hubspot expert for demand teams. Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution. Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners. Comfortable operating in a fast‑moving environment with evolving priorities, and proactively surfacing risks and tradeoffs. Location: This role is hybrid (4 days a week in our San Francisco or Mountain View office). Compensation & Benefits: The standard base salary range for this position is $190,000 - $225,000 annually. Compensation offered will be determined by factors such as location, level, job‑related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits. We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time‑off policy, a 401(k) plan, a home office improvement stipend, and annual education and wellness stipends to support your growth and wellbeing. EEO Statement: We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race. AI-First Mindset at Glean: At Glean, AI fluency is core to how we work and we're committed to ensuring every new hire feels confident integrating AI into their everyday work. As part of the interview process, you'll complete a brief AI‑focused exercise or discussion so we can understand how you think about, design, and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today — prior Glean experience isn't required. #J-18808-Ljbffr Gleanwork