Lifecycle Marketing Manager

About Us At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients. Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of mental health tech. The Role We're looking for a strategic and analytical Lifecycle Marketing Manager to join our team with a dedicated focus on Activation and Lead Nurturing . This is a high-impact individual contributor role centered on the full conversion funnel: from nurturing top-of-funnel leads to driving trial sign-ups, and ultimately converting those trials into paid subscribers. You'll partner closely with senior lifecycle leaders and cross-functional teams to execute, test, and iterate on programs that move the needle on activation. Responsibilities Execute the Full Activation Strategy: Own campaign execution across the journey from initial lead capture (gated content, expired trials, winbacks) through trial sign-up and paid conversion. Messaging Optimization: Lead the execution and optimization of recurring lead touchpoints, including newsletters and promotional offers. AI & Automation Integration: Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content at scale within our lifecycle tools. Omnichannel Execution: Build and optimize personalized, event-triggered journeys across email, SMS, push, and in-product experiences to influence behavior and increase LTV. Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix to constantly improve funnel efficiency. Performance Reporting: Keep stakeholders informed on activation health with regular reporting on conversion metrics and the impact of lifecycle programs. Cross-Functional Collaboration: Partner closely with Growth, Product, Creative, Operations, and Product Marketing to align on product milestones, brand voice, and technical data requirements. Desired Skills & Experience 4-6 years in Lifecycle Marketing: Solid experience nurturing leads and managing customer journeys, specifically within a SaaS or subscription environment. Activation Mindset: You have a working understanding of trial-to-paid conversion psychology and know how to use behavioral triggers to drive action. AI Curiosity: Demonstrated interest or early experience using AI/ML to enhance lifecycle marketing - whether that's predictive modeling, automated copy testing, or propensity scoring. Tech Stack Proficiency: Hands-on experience with Iterable and/or Braze (or equivalent) for orchestration, and familiarity with Appcues (or equivalent) for in-product onboarding. Strategic & Tactical Balance: You can contribute to a 6-month activation roadmap and get in the tools to build and troubleshoot complex workflows. Data-Driven: Analytical with the ability to pull insights from campaign performance and translate them into clear recommendations. Strong Communicator: Comfortable driving alignment across Creative, Product, and Ops teams and communicating results to senior stakeholders. Benefits We offer a competitive benefits program including: Medical, dental, vision, life & disability insurance 401(k) plan with company match Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays Mental health resources Paid parental leave & Backup Care Tuition reimbursement Employee Resource Groups (ERGs) California Job Applicant Privacy Notice Thank you for your interest in opportunities at SimplePractice LLC ("SimplePractice" or "us" or "we" or "our"). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to theSimplePractice California Job Applicant Privacy Notice. For more information about our privacy practices, please contact us . Notice to Candidates SimplePractice has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team. We do not have any affiliation or connection to these situations and only post open roles on our official Careers page (simplepractice.com/careers) and reputable job boards like our official LinkedIn or Indeed pages. All official SimplePractice recruitment emails will be sent from the domains @simplepractice.com, or email addresses. Examples of fraudulent domains include careers-simplepractice.com, simplepractices.com, and simplepractice.careers. Please note that SimplePractice will never ask candidates or new hires for money or payment of any kind at any stage of the recruitment or onboarding process. Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay. The amount below represents the expected annual base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors. Base Compensation Range $100,000—$125,000 USD