Digital Marketing Specialist

Job Description

Job Description

The Young Automotive Group is Growing Again!

Oz Marketing is a dynamic and growing marketing agency dedicated to helping businesses thrive in the digital age. We specialize in providing innovative marketing solutions to clients across a variety of industries. Our team is passionate about creativity, data-driven results, and leveraging the latest technologies to achieve success. Our team is seeking a Digital Marketing Specialist to join our growing team. In this role, you’ll help drive online performance by managing and optimizing campaigns across various digital channels, including paid search, display advertising, paid social media, and SEO.

We are a large organization that still operates with a family-owned, people-first culture , offering real career growth and long-term opportunities. Full-time employees enjoy excellent benefits , employee pricing, and family discounts across all Young Automotive Group products.

We’ve been recognized as a “ Top Workplace” and “ Best Company to Work For” in Utah and Idaho for several years and counting—and we’re just getting started. 

Benefits:

• 401k Retirement Plan
• Health Insurance
• Dental Insurance
• Life Insurance
• Disability Benefits
• Paid Time Off (Up to 3 weeks per year)

Responsibilities:

• Search Engine Optimization (SEO): Conduct keyword research, on-page and off-page optimization, and monitor organic performance to improve rankings and drive traffic
• Paid Search Campaigns: Manage and optimize PPC campaigns on platforms such as Google Ads to maximize ROI
• Display Advertising: Plan, execute, and analyze programmatic and direct display campaigns, ensuring creative alignment and audience targeting
• Paid Social Media: Develop and manage paid social campaigns on platforms like Facebook, Instagram, TikTok, and others to engage and convert target audiences
• Analytics & Reporting: Monitor performance metrics across all channels using tools like Google Analytics Tag Manager and platform-specific dashboards
• Provide actionable insights to improve results
• Collaboration: Work with creative and content teams to develop effective ad creative landing pages and copy to support campaigns
• Budget Management: Effectively allocate and manage budgets to maximize campaign efficiency

Qualifications:

• Able to work full-time on-site in Layton, UT
• Experience: 1+ years in digital marketing with hands-on experience in SEO, PPC, display, and paid social
• Technical Skills: Proficiency with Google Ads, Meta Ads Manager, Google Analytics, SEMrush, or similar tools. Experience with A/B testing and conversion rate optimization is a plus
• Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions
• Creativity: A flair for creating compelling ad copy visuals and strategies that resonate with diverse audiences
• Communication Skills: Excellent written and verbal communication skills for collaboration with internal teams and external partners
• Organization: Strong project management skills and the ability to juggle multiple campaigns simultaneously

 

Young Automotive Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.