Marketing Director

Marketing Director

RichSmith Management | North Little Rock, AR

Are you a creative marketing professional who thrives on building brands, driving engagement, and creating innovative campaigns? RichSmith Management is seeking a dynamic Marketing Director to lead the marketing strategy for our growing portfolio of multifamily apartment communities across multiple states.

This is an exciting opportunity for a results-driven marketer who enjoys a mix of digital marketing, social media, photography, videography, branding, and event promotion. You'll have the opportunity to shape the public image of our communities while collaborating with property management teams to increase occupancy, strengthen brand awareness, and support company growth.

Why Join RichSmith Management?

RichSmith Management is an Equal Opportunity Employer offering a comprehensive benefits package for full-time employees, including:

• Health, Dental & Vision Insurance
• Flexible Spending Accounts (FSA/HSA)
• 401(k) Retirement Plan
• Paid Time Off & Paid Holidays
• Career growth opportunities
• Collaborative corporate environment
• Opportunity to travel and showcase communities throughout our portfolio

Key Responsibilities

As the Marketing Director, you will:

• Develop and execute innovative marketing and advertising campaigns that drive leasing traffic and brand awareness.
• Manage the company's social media strategy across Facebook, Instagram, TikTok, YouTube, Pinterest, X (Twitter), Google, and emerging platforms.
• Create engaging digital content, including photography, video, Facebook Live, reels, and other multimedia marketing materials.
• Develop creative marketing collateral for apartment communities, corporate initiatives, events, and company websites.
• Monitor campaign performance and analyze results to improve marketing effectiveness.
• Stay current with industry trends, social media best practices, and emerging marketing technologies.
• Attend community events and produce live and on-site marketing content.
• Partner with Regional Directors, Community Managers, and corporate leadership to support leasing initiatives and community events.
• Assist with maintaining websites, online listings, and digital advertising platforms.
• Ensure consistent branding and messaging across all communities and marketing materials.
• Manage promotional materials and marketing inventory.
• Perform additional marketing projects and special assignments as needed.

Qualifications

Required:

• Bachelor's degree in Marketing or a related field.
• Minimum 2 years of professional marketing experience.
• Experience developing and managing social media campaigns.
• Portfolio showcasing marketing campaigns, graphic design, photography, video, or other creative work.
• Strong written and verbal communication skills.
• Excellent organizational, project management, and follow-through abilities.
• Advanced proficiency with Microsoft Office.

Preferred:

• Multifamily property management or real estate marketing experience.
• Photography and videography experience.
• Experience with Facebook Live, short-form video, and video blogging.
• Experience using digital marketing platforms, analytics tools, and social media management software.
• Graphic design experience using Adobe Creative Suite or Canva.

What We're Looking For

We're looking for someone who is:

• Creative and innovative
• Self-motivated and highly organized
• Comfortable managing multiple projects simultaneously
• Passionate about branding and storytelling
• Results-oriented with strong analytical skills
• Comfortable collaborating with teams across multiple locations
• Willing to travel to communities for events, photography, and marketing initiatives

Work Environment

• Full-time, in-office position based in North Little Rock, Arkansas
• Travel to apartment communities and company events required
• Must have reliable transportation and be insurable
• Ability to occasionally lift up to 20 pounds and walk apartment communities as needed

Join Our Team

If you're ready to bring fresh ideas, create engaging content, and make a lasting impact on a growing property management company, we'd love to hear from you.

Apply today and help shape the future of RichSmith Management's brand!