Field Marketing Representative

Location Tempe,Tempe, AZ, 85281,United States Base Pay $21.00 - $25.00 / Hour Job Category Sales Employee Type Full-Time Non-Exempt Travel 90% Manage Others No About Green Dot Labs Green Dot Labs is a premium cannabis brand founded in Boulder, Colorado in 2014 by husband-and-wife team Dave and Alana Malone. Built on proprietary genetics, small-batch cultivation, and craft extraction across Flower, Live Resin, and Live Rosin, GDL has earned multiple #1 brand rankings from BDSA and Leafly and was named Flower Brand of the Year at the 2025 Emjays. With more than a decade of leadership in Colorado and an expansion into Arizona, GDL is known for its innovation, consistent quality, and deep consumer trust. About the Role The Field Marketing Representative serves as a primary trade marketing representative for Arizona retailers and market activations. This role partners closely with the Trade Marketing Manager and Account Managers to engage with GDL customers and strengthen the brand's presence throughout the Arizona market. This role enhances in-market visibility through activations, merchandising, delivery of marketing materials, ongoing account engagement, product education, and event support. The Field Marketing Representative builds strong relationships with retailers by providing ongoing support and proactively addressing account needs. Success in this role is measured by contribution to revenue growth through effective product education and strong retail partnerships, consistent activity levels, positive engagement feedback from sales leadership and retail partners, and overall market coverage. This position is regularly scheduled Tuesday through Saturday and requires flexibility to support some nights and weekends. The role is approximately 10% office-based and 90% field travel throughout Arizona, with occasional travel to Colorado to support brand initiatives and events. Responsibilities Staff in-store retailer activations and off-site events, driving brand adoption, awareness, and loyalty through engaging and informed interactions Report on activations in CRM using established metrics and forms and provide reporting to Account Managers, the Trade Marketing Manager, VP of Sales, and Brand within one business day Perform formal and informal brand and product training for new and existing accounts, proactively identifying accounts in need of additional education to support accurate messaging and sell-through Educate store staff about campaigns, product launches, and budtender-specific content to build awareness and engagement Support promotions and limited-time offers through print materials, promotional merchandise distribution, buyer and staff education, in-store merchandising, and retailer use of digital assets Capture content at events, activations, and industry gatherings based on shot lists provided by Brand Drive Seed Talent retail store course engagement through educational incentive reminders designed to build awareness and participation Conduct merchandising visits to accounts at intervals established by Account Managers and/or the Trade Marketing Manager to support compliant brand, product, and program presentation and awareness Install merchandising materials, including display assets, packaging, and collateral, according to trade marketing guidelines Identify opportunities to enhance and expand Green Dot Labs' retail presence through regular in-market review Review product displays and inventory levels in stores and report out-of-stock conditions to Account Managers through Salesforce Report merchandising activities in CRM using established metrics and forms by the end of the business day Provide insights and recommendations regarding merchandising best practices and market opportunities based on observations of retailer spaces and competitor merchandising Administration & Market Support Review assigned booking requests submitted by Account Managers and confirm scheduling availability using the shared calendar Create print kits to support weekly flower drops, campaigns, product launches, and order fulfillment Submit quarterly print material inventory to the Trade Marketing Manager to support appropriate stock levels Perform monthly inventory audits and maintain accurate records of display assets and merchandise Submit monthly inventory reports to the Trade Marketing Manager, Brand Manager, and VP of Sales by the first Wednesday of each month Perform quality control checks of incoming merchandise and display assets prior to distribution as requested Enter detailed reporting for field activities in CRM before the end of the business day Maintain regular communication with the Trade Marketing Manager and Account Managers while working in the market and office Proactively identify potential issues and support timely problem-solving Gather market intelligence during retailer visits and communicate relevant competitor and industry insights Support product replacement processes, buybacks, and distribution of event and media samples as needed Qualifications & Requirements 2+ years of sales or field marketing experience required; cannabis or alcohol industry experience preferred Proficiency in Microsoft Office Suite Experience with CRM systems required; Salesforce experience preferred Strong time management, prioritization, and attention to detail Strong written and verbal communication skills Comfortable reviewing quantitative data and discussing relevant insights; data proficiency preferred Ability to manage multiple priorities and adapt effectively in a fast-paced environment Valid driver's license, operational and reliable personal vehicle, and clean driving record required for travel Ability and willingness to travel more than 200 miles to visit accounts Must possess or be able to obtain and maintain all required state-issued cannabis industry credentials applicable to the position and work location Work Environment & Physical Requirements This position is based in GDL's Tempe, AZ office and is approximately 10% office-based and 90% field-based, requiring extensive travel throughout Arizona to retail accounts, activations, events, and other market activities. Occasional travel to Colorado may be required to support brand initiatives and events. The position is regularly scheduled Tuesday through Saturday and requires flexibility to work some nights and weekends based on retailer schedules, activations, events, and business needs. The role requires frequent driving and regular movement through retail, office, and event environments. Employees must be able to transport, carry, set up, and maintain marketing materials, merchandise, display assets, and event supplies as required to perform assigned responsibilities. Benefits & Total Rewards We offer a comprehensive benefits package for full-time employees working at least 30 hours per week, including medical, dental, and vision coverage, an HSA option for eligible plans, company-paid basic life and AD&D insurance, an Employee Assistance Program, paid time off, and a 401(k) plan. Benefits for most employees become effective the first day of the month following 60 days of employment. Eligible employees may participate in the 401(k) plan after 90 days of employment, subject to plan terms and eligibility requirements. EEO Statement Green Dot Labs provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind, including based on any legally protected status. #J-18808-Ljbffr