Marketing & Growth Specialist

Job Description

Job Description

Salary:

Overview

TheMarketing & Growth Specialistis responsible forleading, executing, andoptimizingall patient-facing marketing efforts for the organization. This role oversees the full patient acquisition lifecyclefrom awareness to conversion and retentionensuring that marketing efforts are strategic, measurable, and effective. Our target audience is the abortion-minded woman.
This position blends high-level strategy with hands-on execution, combining data-driven decision-making, vendor management, content oversight, and community outreach to drive patient growth and maximize impact.
The role works closely with leadership, third-party partners, and community organizations to ensure consistent messaging, strong referral pipelines, and continuous improvement in marketing performance.

Core Responsibilities

Marketing Strategy, Execution & Performance

• Develop and lead a comprehensive patient marketing strategy targeting women most in need of services

• Plan, execute, and continuously refine marketing campaigns across digital and community channels

• Analyze performance data across all channels and make strategic adjustments

• Identifyopportunities to improve patient conversions and reduce drop-off points

• Ensure alignment across messaging, campaigns, and platforms
  

Patient Journey & Conversion Optimization

• Oversee andoptimizethe full patient journey-from first contact to appointment completion

• Develop and refine communication strategies including texting and retargetingcampaigns

• Improve appointment set rates, show rates, and follow-up engagement

• Use data insights tocontinuouslyimprove messaging and timing

Digital Marketing & Content Oversight

• Manage andoptimizethe patient-facing website for user experience,accuracyand conversion performance

• Lead social media strategy and execution across platforms (e.g., Instagram, Facebook,Tiktok)

• Ensure consistent content creation (3-5 posts per week or equivalent cadence) aligned with campaigns

• Oversee creation of marketing materials including brochures, signage, and outreach content

Vendor & Platform Management

• Serve as the primary contact for marketing partners (e.g., digital agencies, ad platforms)

• Manage communication and performance expectations, and implementation of improvements

• Evaluate vendor effectiveness and recommend changes as needed

• Ensure accountability for results across all partners

Community Outreach & Referral Development

• Build relationships with referral partners (schools, clinics, test providers, community organizations)

• Identifyand prioritize outreach activities that drive referrals

• Represent the organization at events and community engagements

• Develop clear outreach strategies with measurable outcomes and follow-up plans

Reputation & Brand Presence

• Oversee online reputationstrategy, including Google Reviews and public feedback

• Monitor and respondappropriatelytoreviews and inquiries

• Strengthenthe organizationsvisibility, credibility,and trustwithin the community

Tracking, Reporting & Insights

• Develop andmaintainsystems to trackpatient acquisition sources and campaigneffectiveness

• Collect and analyzeoutreach, marketing, and eventdata

• Preparemonthlyreportsfor leadership and board with clear insights, trends, and recommendations

• Maintainan organizedmarketing calendar andaccuraterecordsof all marketing activities

• Prepare monthly board report toidentifymarketings opportunities and wins alongside strategy

Event Planning & Support

• Capture content(photos, videos, engagement data)for marketing use

• Support the organization with day of event duties andresponsibilities

• Provide support to the event marketing teams
  

Qualifications

• A committedChristian who supports the mission and values of the organization

• Bachelor's degree in marketingor related industry

• 2-5years' experiencein marketing, communications, or outreachwith both strategic and executionalresponsibilities

• Strong understanding of digital marketing, socialmediaandperformanceanalytics

• Ability toanalyze data andtranslateinsightsinto actionable improvements

• Excellent communication, writing,and organizational skills

• Experience working with vendors, platforms, and marketing tools (e.g., social media, website CMS, email platforms)

• Ability to manage multiple prioritiesin a fast-paced environment