Copywriter, Picksy

About the Position Copywriter, Picksy Job Description The Copywriter will join the Picksy marketing team at People Inc. and will be responsible for the creation of all copy to market Picksy. This role requires someone who is fluent in direct response copywriting. They will craft high‑converting marketing messaging for a variety of channels, including but not limited to email, social, and onsite, with the goal of acquiring new users. The ideal candidate understands direct response fundamentals and knows that great copy starts with understanding the audience and the offer—not clever wording. You’ll work closely with the marketing team, designers, and product to develop, test, and optimize messaging that increases acquisition, activation, and retention. This role will report to the Head of Marketing. Your Day‑to‑day Write high‑performing direct response copy for all Picksy channels and assets, including website landing pages, ads, email, SMS, social, partnership placements, and onsite. Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas. Craft messaging and offers tailored to different audience segments and channels. Analyze campaign performance and iterate based on results. Collaborate with designers to ensure copy and creative work together effectively. Build and maintain a library of winning messages, headlines, offers, and customers’ insights. Identify messaging opportunities through platform insights and performance data. This position is hybrid – in‑office. About the Team Picksy is a new product that helps shoppers save, track, and organize items they discover anywhere in their daily lives—all in one place. Users can save products from anywhere, organize and share collections, get deal alerts, and instantly save any item they want to come back to later with a text. Accountabilities, Actions and Expected Measurable Results 70% Copy creation: Pitching, writing, and developing copy for all Picksy social channels. 20% Strategic research and data analysis to stay up‑to‑date on platform trends and content performance. 10% Cross‑team collaboration with designers and product to ensure copy and creative work together. Education Bachelor’s degree in a related field or equivalent training and/or experience. The Role’s Minimum Qualifications and Job Requirements Bachelor’s degree in a related field or equivalent training and/or experience. Experience 3+ years direct response copywriting. Proven experience writing copy that drives measurable results. Experience crafting copy for a variety of channels, including websites, email, and paid ads. Strong portfolio demonstrating conversion‑focused work. Specific Knowledge, Skills, Certifications and Abilities Strategic and able to translate goals into content that drives signups. Flexible and adaptive to changing priorities; able to organize, multi‑task, and prioritize workload to meet deadlines. A proactive, highly collaborative self‑starter that’s comfortable partnering across teams and levels. Comfortable operating in a fast‑moving, startup‑style environment with shifting priorities. Familiarity with shopping and commerce. Strong understanding of customer psychology and consumer behavior. Ability to develop messaging from customer research and insights. Excellent communication and collaboration skills. Travel required: 0% (approximate). Pay Range Salary (New York): $67,000.00 – $80,000.00. It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please visit Benefits include medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short‑term and long‑term disability, health savings and flexible spending accounts, family care benefits, a generous 401(k) savings plan with a company match program, 10‑12 paid holidays annually, generous paid parental leave (birthing and non‑birthing parents), and voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #J-18808-Ljbffr People Inc.