Senior Copywriter

Sr. Copywriter

This Sr. Copywriter role directly supports the Sr. Copy Manager with a focus on developing creative and promotional messaging for all digital channels including website, email, social media and performance marketing. They must also possess the ability to flex into print, store materials, product naming, brand initiatives, inter-office materials and various other projects outside of our daily operations as needed.

Our ideal candidate is a creative writer and strategic thinker with a love of fashion, retail and shopping in an ever-changing landscape. They must be on top of fashion and cultural trends and can apply them to our storytelling across a variety of channels for maximum impact. A sharp eye for detail and strong organizational skills are a must, as well as the ability to pivot quickly and the agility to serve creative needs as they evolve.

The impact you can have:

• Demonstrate expertise translating brand and marketing strategy into compelling copy
• Ensure consistency and adherence to Lane Bryant's copy standards; Maintain high standards for writing and proofreading
• Continually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiency
• Write informative, brand-right descriptions and compelling marketing copy across channels and categories
• Use a variety of writing styles to engage diverse audiences across both print and digital
• Partner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channels
• Stay on top of best practices and trends with other brands and retailers, specifically but not limited to, customer relationship marketing tactics and trends

You'll bring to the role:

• Minimum 5-6 years' experience copywriting in advertising, direct marketing or publishing
• Background in fashion ecommerce/editorial; extensive working knowledge of current trends, style, culture and language of fashion world
• Creative work portfolio
• Strong conceptual skills with knowledge of how copy relates to art, design, graphics and typography
• Experience in developing direct response concepts, email marketing, and direct mail
• Flexible and willing to pitch in; Ability to multitask, adapt and re-prioritize while thinking creatively under tight deadlines
• Self-motivated with entrepreneurial spirit; Positive attitude (and a sense of humor)
• Online and Social Media fluency (ecommerce, websites, blogs, Instagram etc.) with curiosity to learn more

Benefits:

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays
• Hybrid: This position works in a hybrid model, with required days worked in the Lane Bryant office location in Columbus, OH as defined by business needs.

Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact View email address on click.appcast.io. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company's business. The Company will not revoke or alter a job offer based on an applicant's request for reasonable accommodation.