SEO Specialist

SEO Specialist (Technical SEO, Content & Organic Growth) – Remote

At Pavago, one of our clients is hiring an SEO Specialist to improve search visibility, increase organic rankings, and drive sustainable inbound traffic and conversions.

This is a hands-on SEO role covering technical SEO, keyword strategy, on-page optimization, content SEO, link building, and performance analytics.

You'll work closely with content, marketing, design, and development teams to ensure websites are technically healthy, search-friendly, authoritative, and continuously improving.

If you understand both the technical and content sides of SEO and enjoy using data to uncover growth opportunities, this role is a strong fit.

Keyword Research & SEO Strategy

• Conduct in-depth keyword research using SEMrush, Ahrefs, Google Keyword Planner.
• Map keywords according to search intent, user behavior, and buyer journey stages.
• Identify ranking opportunities, content gaps, competitor weaknesses, high-value search terms.
• Build SEO strategies aligned with organic traffic, lead generation, and conversion goals.
• Prioritize SEO opportunities based on potential business impact.

On-Page SEO & Content Optimization

• Optimize title tags, meta descriptions, headings, URLs, internal links, image alt text.
• Implement structured data and schema markup where applicable.
• Conduct content audits and identify pages requiring optimization, consolidation, or expansion.
• Ensure content balances search optimization with readability and brand voice.
• Optimize landing pages and existing content for rankings and conversions.

Technical SEO

• Conduct technical audits using Screaming Frog, Sitebulb, SEMrush, and similar tools.
• Identify and resolve crawl errors, indexation issues, duplicate content, broken links, redirect problems, canonicalization issues.
• Manage and optimize XML sitemaps, robots.txt, canonical tags, crawl architecture.
• Improve Core Web Vitals, page speed, mobile usability, and overall technical performance.
• Collaborate with developers to prioritize and implement technical fixes.

Off-Page SEO & Link Building

• Develop scalable, ethical backlink strategies.
• Execute outreach through partnerships, guest posting, digital PR, relevant industry opportunities.
• Monitor backlink profiles and identify low-quality or potentially harmful links.
• Support backlink cleanup or disavowal when appropriate.
• Improve website authority and organic trust signals over time.

Analytics & SEO Reporting

• Monitor keyword rankings, organic traffic, search impressions, engagement, leads, and conversions.
• Use Google Analytics and Google Search Console to analyze performance.
• Build reporting dashboards using Looker Studio, Power BI, or similar platforms.
• Prepare weekly and monthly SEO reports with clear insights and recommendations.
• Adjust strategies based on performance data, search trends, and algorithm changes.

Cross-Functional SEO Support

• Partner with writers to create SEO-focused content.
• Collaborate with developers on technical implementation.
• Support marketing and design teams with landing page optimization.
• Provide SEO guidance during website redesigns, site migrations, product launches, new content initiatives.
• Ensure SEO considerations are incorporated early into website and marketing projects.

Required Experience & Skills

• 2+ years of professional SEO experience.
• Hands-on experience with SEMrush, Ahrefs, Screaming Frog, Google Analytics, Google Search Console.
• Strong understanding of technical SEO, on-page SEO, off-page SEO, keyword research, search intent, link building.
• Experience working with CMS platforms such as WordPress, Webflow, Shopify.
• Strong analytical and problem-solving abilities.
• Ability to turn SEO data into actionable recommendations.
• Strong written and verbal English communication skills.

Preferred Experience

• Proven experience improving competitive keyword rankings.
• Advanced technical SEO auditing experience.
• Experience implementing schema and structured data.
• International or multilingual SEO experience.
• Background supporting SaaS, e-commerce, content publishing, high-growth digital brands.
• Basic HTML/CSS knowledge for collaborating with developers.

What Makes You a Great Fit

• You understand both the technical and content sides of SEO.
• You think beyond rankings and focus on traffic, conversions, and business impact.
• You're comfortable digging into data to diagnose performance issues.
• You proactively identify SEO opportunities rather than waiting for instructions.
• You stay current with search trends and algorithm changes.
• You communicate technical recommendations clearly to non-technical stakeholders.
• You're highly organized and capable of managing multiple SEO initiatives simultaneously.

What a Typical Day Looks Like

You may:

• Review rankings, traffic, and Search Console performance.
• Research keywords and competitor opportunities.
• Run technical SEO audits and prioritize issues.
• Optimize existing pages for stronger rankings and conversions.
• Brief content teams on new SEO-focused articles and landing pages.
• Coordinate technical fixes with developers.
• Review backlink opportunities and outreach initiatives.
• Analyze performance and prepare SEO reports.

In short: you ensure websites remain technically healthy, highly visible in search, authoritative, and continuously growing organic traffic and conversions.

Key Metrics for Success (KPIs)

• Organic traffic and search impression growth.
• Growth in Page 1 and Top 3 keyword rankings.
• Increased organic leads and conversion rates.
• Improved Core Web Vitals and technical site health.
• Reduction in crawl, indexing, and other technical SEO issues.
• Growth in high-quality backlinks and domain authority.
• Positive ROI from organic search initiatives.

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical SEO Assessment (Site Audit or SEO Strategy Exercise)
• Client Interview with Marketing Leadership
• Offer & Background Verification

What Happens After You Apply

Right after you apply, you'll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video completes your application and can be recorded whenever it's convenient.

Instead of repeating yourself across multiple screening calls, you'll introduce yourself once, and your video will be shared with the hiring team. You can record your video as many times as you'd like before submitting it—only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation.

Apply Now

If you're an SEO Specialist who understands technical SEO, content optimization, keyword strategy, analytics, and organic growth, we'd love to hear from you.

Apply today and help build sustainable organic visibility, traffic, and business growth.