Digital Marketing Platform Architect

Remote Role: Digital Marketing Platform Architect
Location : Remote -USA


Key Responsibilities
Architecture & Platform Design
• Define the overall architecture for the digital marketing ecosystem.
• Design how marketing platforms, CMS, CRM, and analytics systems integrate and
interact.
• Establish architecture standards, integration patterns, and data flow models.
• Ensure the platform is scalable, secure, and aligned with long-term business
strategy.
• Produce architecture diagrams and technical design documentation.
• Lead integration across key marketing platforms such as Workfront, AEM, CRM
systems, and Adobe tech/tools.
• Enable seamless workflows from campaign planning through content creation,
publishing, and reporting.
• Ensure data consistency and system interoperability across platforms.
• Identify opportunities to automate marketing processes.
• Define best practices for APIs, integrations, and automation services.
• Ensure solutions are designed for reliability, scalability, and operational efficiency.
• Identify opportunities to leverage AI to improve marketing planning, such as
automated campaign scheduling, content planning insights, and workflow
optimization.
• Design architecture that supports AI-driven capabilities to enhance decision
making, content supply chain efficiency, and marketing operations.
Stakeholder Collaboration
• Partner with marketing leaders, product teams, engineering teams, and platform
owners.
• Translate business requirements into scalable technical architecture.
• Facilitate architecture discussions and support strategic technology decisions.
• Align stakeholders on platform roadmap and implementation priorities.
Technical Leadership
• Provide architectural guidance to engineering teams building the marketing
platform.
• Review technical solutions to ensure alignment with architecture standards.
• Mentor engineering teams and help resolve complex technical challenges.
• Promote best practices across system design, integrations, and platform
governance.


Must-Have Skills (Key Architect Capabilities)
Candidates should demonstrate strong experience in:
• Designing enterprise platform architectures involving multiple integrated systems
• Leading large cross-functional technology initiatives involving marketing and
engineering teams
• Building integration strategies across CMS (Adobe or any other platform), marketing
tools, and CRM platforms
• Defining scalable cloud architecture and integration patterns
• Driving stakeholder alignment across marketing, product, and engineering teams
• Creating clear architecture documentation, diagrams, and technical roadmaps
• Identifying opportunities to automate business processes and improve operational
efficiency
• Translating business goals into technology architecture and implementation plans


Required Qualifications
• 10+ years of experience in software architecture, enterprise platform engineering, or
similar roles.
• Experience designing and integrating enterprise platforms across multiple systems.
• Familiarity with cloud platforms such as Microsoft Azure.
• Experience working with digital platforms such as CMS, marketing systems using
adobe platform
• Strong understanding of system integration, APIs, and data flow design.
• Strong expertise in AI and Agentic AI platforms and frameworks.
• Experience working closely with business stakeholders and cross-functional teams.
• Strong communication and leadership skills.


Preferred Qualifications
• Experience working with marketing platforms such as Adobe Workfront.
• Experience implementing or integrating Adobe Experience Manager, Adobe DAM.
• Experience in integrating CRM systems such as Microsoft Dynamics 365
• Experience supporting digital marketing operations such as campaign
management, content publishing, or experimentation.
• Experience implementing automation or AI-driven capabilities within enterprise
platforms.
• Experience supporting large-scale enterprise digital platforms