Media Specialist (Paid & Organic)

Description

• Media Specialist (Paid & Organic)

100% On-Site Position

Join the marketing team at Homemakers Furniture as our next Media Specialist (Paid & Organic). In this role, you'll be responsible for building, launching, optimizing, and reporting on paid and organic media campaigns across search, social, and display channels. You'll work closely with creative, content, and analytics teams to ensure campaigns are executed accurately, measured effectively, and continuously improved to drive results.

Why Apply?

• Be part of a collaborative marketing team where your insights and optimizations directly impact business growth.

• Gain hands-on experience across multiple digital channels, including Google Ads, Meta, organic social, analytics, and campaign performance reporting.

• Work for a well-established Iowa company that values innovation, continuous improvement, and professional development.

If you're data-driven, highly organized, and passionate about digital marketing, we'd love to hear from you. Join us in helping create exceptional experiences for our customers while growing your career with Homemakers.

Requirements

Job Description:

The Media Specialist owns the build, launch, and optimization of Homemakers' paid and organic media campaigns across paid search, paid social, display, and organic social channels. Working with the marketing, creative, and content teams, this role turns approved campaign plans and assets into accurately built, well-tracked campaigns, then uses performance data to improve results over time.

Key Responsibilities:

Campaign Setup & Execution

• Build and launch paid media campaigns in advertising platforms using approved campaign plans and assets, including audiences, targeting, budgets, bidding, and placements.

• Set up, schedule, and manage organic social content in publishing platforms in alignment with the marketing content calendar.

• Implement campaign tracking, including UTMs, pixels, conversion events, and naming conventions, so performance is measured accurately.

• Review platform builds before launch for accuracy, links, tracking, and brand standards.

• Resolve placement errors or missed postings flagged by the team.

Optimization & Testing

• Monitor performance and pacing against KPIs (e.g., conversion rate, cost per acquisition, and return on ad spend), and adjust bids, budgets, audiences, creative, and placements to meet goals.

• Plan, run, and document A/B tests, and apply learnings to future campaigns.

• Identify underperformance and scaling opportunities early, and share recommended next steps with the marketing team.

Reporting & Insights Support

• Deliver weekly, monthly, and post-campaign performance reports for paid and organic channels using the organization's established metrics and definitions, platform and vendor dashboards, and analytics tools.

• Partner with the Lead Insights Analyst to translate findings into campaign changes, keep tagging consistent for dashboards, and flag tracking gaps or data quality issues.

Job Description:

The Media Specialist owns the build, launch, and optimization of Homemakers' paid and organic media campaigns across paid search, paid social, display, and organic social channels. Working with the marketing, creative, and content teams, this role turns approved campaign plans and assets into accurately built, well-tracked campaigns, then uses performance data to improve results over time.

Key Responsibilities:

Campaign Setup & Execution

• Build and launch paid media campaigns in advertising platforms using approved campaign plans and assets, including audiences, targeting, budgets, bidding, and placements.
• Set up, schedule, and manage organic social content in publishing platforms in alignment with the marketing content calendar.
• Implement campaign tracking, including UTMs, pixels, conversion events, and naming conventions, so performance is measured accurately.
• Review platform builds before launch for accuracy, links, tracking, and brand standards.
• Resolve placement errors or missed postings flagged by the team.
• Optimization & Testing
• Monitor performance and pacing against KPIs (e.g., conversion rate, cost per acquisition, and return on ad spend), and adjust bids, budgets, audiences, creative, and placements to meet goals.
• Plan, run, and document A/B tests, and apply learnings to future campaigns.
• Identify underperformance and scaling opportunities early, and share recommended next steps with the marketing team.
• Reporting & Insights Support
• Deliver weekly, monthly, and post-campaign performance reports for paid and organic channels using the organization's established metrics and definitions, platform and vendor dashboards, and analytics tools.
• Partner with the Lead Insights Analyst to translate findings into campaign changes, keep tagging consistent for dashboards, and flag tracking gaps or data quality issues.

Team Collaboration

• Partner with the campaign planning team by confirming platform specifications and timing needs and flag missing or off-spec materials before go-live.
• Share results and recommendations with creative, content, and marketing team members in both technical and business terms.
• Stay current on platform updates, ad policies, and best practices, and share them with the team.

Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or relevant experience.
• Experience managing paid media and/or organic social campaigns, ideally 2-5 years.
• Hands-on experience managing campaigns in Google Ads and Meta Ads Manager; experience with display or programmatic platforms is a plus.
• Working knowledge of Google Analytics 4 (GA4) and campaign tracking, including tag management, UTMs, and conversion tracking.
• Strong analytical skills and proficiency in Excel or Google Sheets, with the ability to make decisions from data. Experience with data visualization or reporting tools is a plus.
• Excellent written and verbal communication skills for sharing results and recommendations in clear, actionable terms.
• Strong attention to detail, organization, and commitment to continuous improvement across multiple concurrent campaigns.

Work Conditions

• This position is based on-site at Homemakers Furniture's Urbandale, Iowa location.
• Partner with the campaign planning team by confirming platform specifications and timing needs and flag missing or off-spec materials before go-live.
• Share results and recommendations with creative, content, and marketing team members in both technical and business terms.
• Stay current on platform updates, ad policies, and best practices, and share them with the team.

Physical Expectations

• Ability to sit, stand, and move throughout an office environment for extended periods; occasional lifting up to 50 lbs.