Content Specialist

The Content Specialist is a high-output production role dedicated to being the visual voice and creative engine of the firm. Reporting to the Marketing Director, this position is responsible for the end-to-end creation of multimedia assets—primarily video and high-impact graphic design—that build brand awareness. The goal is to act as a 'media house,' cranking out a high volume of visual content that stops the scroll, captures attention, and builds our brand's presence online.

QUALIFICATIONS

• Minimum of 2 years of experience in creating content through video, graphics, and social media. An active creative portfolio will be required for consideration.
• Proficiency in Canva, Adobe Creative Suite, and video editing tools to produce creative (static & carousel graphics) and short-form video assets.
• Proficiency in planning, filming, or editing short-form video content for social media.
• Proven ability to create attention-grabbing video hooks and headlines that stop users from scrolling.
• Experience with project management and CRM tools (such as Clickup, Hubspot, etc.)
• Ability to take direction well, pivot based on priorities, and execute with precision.
• Self-starter with strong project management skills and the ability to meet deadlines in a fast-paced environment.
• Experience in the legal industry is a plus, but not required.
• Maintain confidentiality regarding clients, firm interests, and employees.

SPECIFIC DUTIES & RESPONSIBILITIES

• Plan, film, and edit high-quality video content featuring our attorneys for education and brand awareness.
• Repurpose long-form webinars, seminars, and interviews into a high volume of 'micro-content' clips for Reels, Shorts, and social media posts.
• Develop and manage a high-frequency social media posting calendar across all platforms to maximize brand visibility.
• Coach and direct attorneys and staff to ensure high-energy, professional, and authentic on-camera performance during video shoots.
• Update imagery, visual banners, and creative layouts on website landing pages to align with current branding and messaging.
• Draft compelling, punchy social media captions tailored to capture attention, educate families, and build our online presence.
• Outline and write engaging video scripts and talking points to prepare attorneys for efficient on-camera filming sessions.
• Maintain and organize the firm's digital media library, archiving all raw footage, b-roll, and finalized visual assets.
• Coordinate the creative asset timeline for marketing campaigns, ensuring all video elements and graphic designs are produced and delivered on schedule.
• Source or design visual templates and assets for the Communications Specialist to use in email newsletters, blogs, and printed marketing materials.
• Track and report on social media metrics, video view times, and platform growth to the Marketing Director.
• Review all visual content to ensure it aligns with the brand standards and aesthetic direction set by the Marketing Director.
• Perform other duties as assigned

JOB NOTES
CLASSIFICATION: Full Time, 40 Hours
LOCATION: Hybrid, (requires 2-3 collaborative, in-office production days per week)
SALARY: $45,000-$50,000
BENEFITS: 401k, Health Insurance, 4 weeks vacation, professional development days, gym membership, free estate plan, 10 holidays per year.

ABOUT OUR FIRM
People spend their lives building a legacy, yet often feel lost when it comes to protecting it. At Linville Estate Law, we help families create estate plans that are easy to understand, thoughtfully carried out, and ready to work when they are needed. We guide clients through each step with clarity, patience, and care, and remain a trusted resource for them and their families along the way.