Search Engine Optimization Specialist

Role Description

As an Search Engine Optimization (SEO) Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

• Developing and executing strategies that improve organic visibility, drive qualified traffic, and support business growth across the Health Information Systems business globally.
• Identifying and applying Generative Engine Optimization (GEO) best practices to improve discoverability in AI-powered search, answer engines, and conversational discovery experiences.
• Conducting keyword, content, and competitive research to uncover opportunities, inform optimization priorities, and strengthen digital performance across priority solution areas.
• Partnering with integrated marketing, product marketing, marketing communications, and web stakeholders to translate search insights into actionable recommendations, content enhancements, and measurable business outcomes.
• Leading the digital asset upload and metadata management process within our Digital Asset Management (DAM) system to improve asset quality, governance, discoverability, and downstream SEO performance across the web ecosystem.

Qualifications

• Bachelor’s degree or higher in Marketing, Digital Marketing, Communications, Business, or a related field or equivalent practical experience from a private, public, government, or military environment.
• Seven (7) years of hands-on experience in SEO, digital marketing, website optimization, content strategy, or a related field in a private, public, government, or military environment.
• Three (3) years of experience with core SEO disciplines, including keyword strategy, on-page optimization, metadata development, technical SEO fundamentals, content performance analysis, and internal linking.
• Experience with GEO or optimizing content for AI-driven search, answer engines, and emerging discovery experiences.
• Experience with platforms and tools such as Adobe Experience Manager (AEM), DAM platforms, Adobe Analytics, Google Search Console, SEMrush, Answer the Public, or Screaming Frog.
• Experience working within content management systems and/or digital asset management systems, with strong attention to detail and process consistency.
• Strong written and verbal communication skills, with the ability to synthesize data and translate findings into clear, actionable recommendations for cross-functional stakeholders.
• Experience supporting digital marketing programs within a global organization and collaborating across multiple regions, teams, and stakeholder groups.
• Healthcare technology, B2B, or other regulated industry experience.
• Self-starter with strong project management skills, a high level of curiosity, and the ability to manage multiple priorities with a high degree of quality and follow-through.

Requirements

• Travel: May include up to 25% (domestic/international).
• Relocation Assistance: May be authorized.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Benefits

• Competitive pay and benefits, regularly benchmarked with other companies.
• Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.
• Onboarding Requirement: Opportunity to meet with your manager and other new employees as part of the Solventum new employee orientation.