Enterprise AI Programs & Engagement Strategist

AI Outreach & Community Strategist

The AI Outreach & Community Strategist is a senior individual contributor within U.S. Bank's AI Center of Excellence (AI CoE), the enterprise hub that educates, enables, and executes the bank's AI strategy. This role shapes and stewards the voice, brand, and community presence of the AI CoE, evolving signature programs like AI Conversations and the legacy Champions community into a connected ecosystem that informs, inspires, and engages employees at every level.

This role operates as a strategic thought partner to Global Learning & Development (GL&D), Communications, Innovation, Developer Experience Tech, Employee Tech Experience, and senior leaders across U.S. Bank. While GL&D owns the enterprise AI upskilling strategy, this role owns AI CoE-specific outreach, community engagement, and brand presence, partnering closely with GL&D's Emerging Technology and AI Upskilling team to ensure AI CoE programs reinforce and amplify enterprise learning priorities. It is a highly visible role for an organized communicator who thrives in fast-moving environments, is energized by senior leadership conversations and large-scale events, and wants autonomy to refine programs and build a vibrant AI community.

Key Responsibilities

Outreach Strategy & Brand

• Define and evolve a unified outreach and engagement strategy that connects AI CoE programs, channels, and audiences into one coherent narrative, positioning the AI CoE as the trusted voice for AI at U.S. Bank.
• Serve as a cultural ambassador and feedback loop owner, building structured and informal mechanisms to capture employee sentiment, business line needs, and leader perspectives on AI CoE offerings in close partnership with the AI CoE Enablement and Customer Success teams.
• Translate insights into program refinements, new ideas, and recommendations to AI CoE leadership, ensuring the Center remains responsive, credible, and indispensable across the enterprise.
• Hold editorial ownership of the AI CoE SharePoint site and Viva Engage community, including content architecture, voice, governance, and ongoing maintenance.
• Collaborate with the AI CoE Communications partner on enterprise messaging, campaigns, and channel strategy that connect activity to strategic outcomes.

Signature Programs & Community Building

• Own the strategic direction, design, and rebranding of AI CoE flagship programs, including the monthly AI Conversations series and the legacy Champions community.
• Reposition the legacy Champions community in alignment with enterprise builder community work, ensuring clear differentiation from the new business-line-aligned AI Champions and other builder communities across the bank.
• Rationalize, retire, or reinvent programs based on impact and audience need, with autonomy to refine and reposition AI CoE offerings.
• Cultivate relationships across the AI CoE, Innovation (including InQ), Technology, GL&D, Risk, ISS, Communications, and external partners such as universities, vendors, and conference organizations.
• Represent the AI CoE in cross-functional governance touchpoints specific to outreach and enablement, deferring to GL&D as the lead voice on enterprise AI learning strategy and community ownership.

Cross-Functional Partnership & Executive Events

• Operate as a primary connection point between the AI CoE and GL&D's Emerging Technology and AI Upskilling team, Developer Experience Tech, and Employee Tech Experience to align outreach with enterprise learning pathways and persona strategies.
• Ensure AI CoE programs feed and are fed by the enterprise AI upskilling roadmap, including signature experiences such as Copilot Immersion Experiences and the leader, enabled workforce, and builder personas.
• Serve as a trusted coordinator and on-the-ground support for AI CoE and enterprise AI learning events, including senior leadership education sessions, research seminars, distinguished speaker series, and sponsored external engagements.
• Provide hands-on execution support across speaker coordination, logistics, agenda flow, run-of-show, and executive briefing prep for large-scale, executive-facing events.
• Step in to help run programs when GL&D and AI CoE teams need additional capacity or coverage, ensuring continuity and quality across enterprise events.

Measurement, Insights & Editorial Voice

• Develop and refine KPIs for AI CoE outreach, defining what success looks like across engagement, sentiment, reach, and program impact.
• Produce executive-ready readouts for MBR, MPP, and other leadership forums that connect outreach activity to strategic outcomes.
• Lead editorial decisions and shape brand voice across the AI CoE digital ecosystem, applying Smart Brevity or equivalent executive communication style.
• Drive simplicity in everything we do and uphold the highest standards under U.S. Bancorp's Code of Ethics, maintaining current awareness of relevant laws, regulations, and internal policies.

Basic Qualifications

• Bachelor's degree or equivalent work experience
• At least 10 years experience with tools and techniques for planning, organizing, monitoring and controlling IT projects.

Preferred Skills/Experience

• More than 8 years of relevant experience in outreach, communications, community building, learning and development, or program strategy, with meaningful exposure to AI, emerging technology, or innovation environments
• Demonstrated ability to shape strategy, brand, and community for a technical or specialized function in a large, complex enterprise
• AI and machine learning domain fluency, including familiarity with generative AI, Responsible AI principles, and current industry trends sufficient to credibly partner with technical leaders, curate content, and facilitate informed discussion
• Proven experience coordinating and supporting large-scale, executive-facing events (live and virtual), including speaker management, run-of-show, logistics, and follow-through
• Hands-on experience designing, maintaining, and governing SharePoint sites and Viva Engage communities, including content strategy, information architecture, and engagement analytics
• Exceptional written and verbal communication skills, with the ability to write for executive audiences, lead editorial decisions, and shape brand voice; strong executive presence and proven comfort interacting with senior leadership
• Financial services or other regulated industry experience
• Smart Brevity or equivalent executive communication style training or certification
• Familiarity with Microsoft Copilot, generative AI platforms, and enterprise AI adoption patterns
• Experience facilitating technical conversations with non-technical audiences and translating AI concepts into business relevance
• Background partnering across Communications, Technology, HR, Risk, and external organizations such as universities, vendors, and conference partners
• Experience coaching less experienced staff or contractors supporting outreach execution

**The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.**

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to