Paid Media & Analytics Specialist (Part-Time)

About the Role

Walk West is seeking a Paid Media & Analytics Specialist who is equal parts campaign practitioner and measurement problem-solver. This part-time role will support the day-to-day management of paid media campaigns while helping ensure our tracking, analytics, reporting, and automation systems produce reliable, actionable data for clients.

We are looking for someone who is comfortable moving between ad platforms, Google Tag Manager, GA4, dashboards, spreadsheets, APIs, and AI tools. The right person is detail-oriented, technically curious, proactive about finding issues, and capable of building practical systems that make our media work more accurate and efficient.

This is a part-time position averaging 15-20 hours per week. We prefer candidates based in or near Raleigh, NC who can collaborate with the team locally as needed.

What You’ll Own

Tracking, Pixels & Measurement

• Install, test, troubleshoot, and maintain pixels and conversion tags across Meta Pixel and Conversions API, LinkedIn Insight Tag, Google Ads, TikTok, and programmatic/DSP platforms.
• Manage Google Tag Manager containers and GA4 events, key events, and conversion configurations across client websites.
• Support server-side tracking and conversion API implementations so advertising platforms receive accurate, durable conversion signals for optimization and AI-driven bidding.
• Build, document, and enforce UTM naming conventions across clients and channels.
• Run tracking QA before campaign launches and conduct recurring monthly measurement audits to identify broken tags, data gaps, duplication, or attribution issues.

Reporting & Automation

• Build and maintain client dashboards in Looker Studio or similar reporting platforms.
• Automate recurring data pulls and reporting workflows across paid media, social, analytics, and AI-search data sources.
• Use AI tools to improve reporting efficiency, including drafting performance summaries, surfacing anomalies, and accelerating analysis for human review.
• Produce accurate performance reports for paid media and social clients.
• Build lightweight automations, workflows, and repeatable processes that reduce manual work and improve consistency across accounts.

Paid Media Campaign Support

• Help build, launch, manage, and optimize paid media campaigns across Google Ads, Meta, and LinkedIn.
• Monitor budgets, pacing, performance, and campaign health;
  identify issues and flag meaningful changes or opportunities to the Integrated Media Manager.
• Support campaign setup including audiences, targeting, conversion actions, creative trafficking, naming conventions, and quality assurance.
• Make routine optimization recommendations based on performance data, client KPIs, and platform signals.
• Maintain clean, organized campaign structures and documentation across client accounts.
• Stay current on platform-native AI and automated campaign capabilities, including Google Performance Max and Meta Advantage+, and apply them thoughtfully.

Analytics & Performance Insights

• Monitor campaign pacing, performance, and anomalies and use AI-assisted alerts or automation where practical.
• Conduct attribution and cross-channel performance analysis to help the team understand what is driving results.
• Track referral traffic from AI platforms including ChatGPT, Perplexity, Gemini, and Copilot in GA4 for client accounts.
• Translate data into clear observations and actionable recommendations for media and account teams.
• Identify tracking discrepancies, reporting inconsistencies, and unusual performance patterns before they become larger client issues.
• Partner with the Integrated Media Manager and broader client teams to improve measurement quality and campaign decision-making.

Qualifications

• 3-5 years of hands-on experience in paid media, digital analytics, and marketing measurement.
• Demonstrated experience managing campaigns directly in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong working knowledge of Google Tag Manager, GA4, conversion tracking, pixels, UTMs, and campaign measurement fundamentals.
• Experience implementing or troubleshooting conversion APIs, server-side tracking, enhanced conversions, or similar first-party measurement approaches.
• Experience building dashboards and recurring reports in Looker Studio or a comparable business intelligence/reporting tool.
• Strong analytical skills with the ability to identify anomalies, interpret cross-channel performance, and communicate clear takeaways.
• Comfortable using AI tools in daily work and building automations or workflows using tools such as Zapier, Make, scripts, APIs, or similar platforms.
• Highly detail-oriented with a strong QA mindset, especially around campaign launches, tracking, and reporting accuracy.
• Self-directed and comfortable managing priorities within a part-time schedule while communicating proactively with the broader team.
• Based in or near Raleigh, NC preferred.