Digital Marketing Specialist

Digital Marketing Specialist Position Number 977216 Department Communications and Marketing Salary $48,000-$55,000 Remote No Job Summary The Digital Marketing Specialist develops creative concepts and designs marketing materials that support Angelo State Global and university recruitment initiatives. The position combines graphic design, campaign development, copywriting, and digital marketing expertise to create integrated campaigns that strengthen recruitment efforts and support university enrollment goals. Serves as a member of the graphic design team, developing creative concepts and designing marketing materials across digital and print platforms that support Angelo State Global and university recruitment, marketing and communication initiatives. Designs creative assets for integrated marketing campaigns, including paid social media, digital display, search, email, web, print and other advertising and promotional channels. Collaborates with the director of communications and marketing and other team members to develop and implement integrated marketing campaigns, contributing to campaign concepts, audience strategy, messaging, copywriting and creative execution. Writes and edits concise, compelling marketing and advertising copy for digital ads, email campaigns, landing pages, print materials and other campaign communications while maintaining university brand voice and standards. Supports the development, implementation and maintenance of paid digital advertising campaigns across search, social, display and video platforms, coordinating creative assets, messaging and campaign requirements. Monitors and analyzes campaign performance using established key performance indicators and analytics platforms, developing reports and identifying opportunities to improve creative, messaging, targeting and overall campaign effectiveness. Maintains consistency with university brand standards across campaign creative and marketing materials, adapting designs appropriately for different audiences, platforms, formats and stages of the prospective student journey. Collaborates with writers, designers, videographers, web professionals, enrollment staff and other university partners to ensure campaign creative and messaging are coordinated across channels and support established marketing objectives. Stays current with trends and best practices in graphic design, digital advertising and marketing technology and recommends creative approaches and campaign opportunities that strengthen university marketing efforts. Knowledge, Skills and Abilities Knowledge Graphic design principles, typography, color theory, layout, and visual communication for digital and print media. Digital marketing and advertising practices across search, social media, display, email, and other marketing channels. Brand standards and methods for maintaining visual and messaging consistency across marketing materials and campaigns. Digital marketing metrics, analytics, and campaign performance measurement. Skills Use of design software such as Canva and Adobe Creative Cloud, particularly Illustrator and InDesign. Development of creative concepts and translation of marketing objectives into compelling visual communications. Writing and editing concise, audience-focused marketing and advertising copy. Evaluation of campaign performance and identification of opportunities to improve creative assets, messaging, targeting, and overall campaign effectiveness. Abilities Develop creative assets for multiple platforms, audiences, and delivery formats. Think strategically and creatively while balancing audience needs, institutional priorities, and campaign objectives. Manage multiple projects and deadlines while maintaining accuracy, quality, and attention to detail. Collaborate effectively with designers, writers, web professionals, videographers, enrollment staff, and other university partners. Remain current on trends and technologies in graphic design, digital advertising, and marketing. Minimum Qualifications Bachelor’s degree in graphic design, visual communication, marketing, advertising, communications, or a related field. An equivalent combination of education and experience sufficient to successfully perform the essential functions of the position may be considered. Professional experience in graphic design, marketing, advertising, or a related field. Demonstrated proficiency using graphic design software to develop creative materials for digital and/or print marketing campaigns. Preferred Qualifications Experience with Adobe Creative Cloud, particularly Illustrator and InDesign. Experience developing creative for integrated marketing or advertising campaigns. Experience designing digital advertising for paid social, display and other digital platforms. Experience writing marketing or advertising copy. Professional portfolio demonstrating graphic design expertise, creative concept development, and campaign work. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or status as a protected veteran. In compliance with the Americans with Disabilities Act ( ADA ), Angelo State University is committed to providing reasonable accommodations to ensure equal access to employment opportunities for qualified individuals with disabilities. We are committed to ensuring that a qualified individual with a disability has the same rights and privileges in employment as non-disabled employees. If an accommodation is requested for the job application process, please contact our office at View phone number on click.appcast.io or email us at View email address on click.appcast.io . Posting Number

S1193P