Associate Director, Short Bowel Syndrome Consumer Marketing

Job Description The Associate Director, Short Bowel Syndrome (SBS) Consumer Marketing is responsible for supporting the short bowel team’s consumer marketing efforts, from gathering customer insights to developing strategies that support a trusted legacy brand with continued growth and room for innovation. This role helps shape consumer marketing plans and supports the delivery of marketing messaging, content strategy, and assets that meet the needs of patients and caregivers. You will report to the Director, SBS Marketing. How You Will Contribute Contribute to the annual brand business plan at both strategic and tactical levels, helping ensure alignment with brand and franchise priorities and key planning milestones Support the development of consumer strategy by helping define disease state awareness, brand strategy platforms, core message architecture, positioning statements, content strategy, and resource needs for field execution Help establish patient profiles, map the patient journey, and define desired behavior goals for patients and caregivers Partner with primary market research and analytics to identify and validate actionable insights, business opportunities, channel mix, segmentation, and targeting for patients and caregivers Monitor the return on investment of individual tactics and help guide plan adjustments based on results Develop creative briefs and brand materials for agency use, and help design core promotional assets such as website content and related consumer materials Identify key design elements for programs and promotions intended to support desired behavior change Work with legal, regulatory, and compliance partners to ensure tactics and materials follow required policies and regulations, and support the internal review and approval process Lead patient ambassador relationships through agencies, advisory groups, and advocacy groups, and help develop a patient engagement strategy aligned with business needs Maintain and build positive working relationships with patient advocacy groups to support ongoing patient engagement efforts Build and maintain positive working relationships with internal and external partners, including medical, legal, regulatory, information technology, and training teams, to support program goals Manage project budgets, complete monthly reconciliations and reporting, and help improve financial performance through ongoing analysis and process improvements Support planning and execution of consumer marketing activities across channels Analyze marketing messaging and asset results and use data to guide decisions Skills And Qualifications Bachelor’s degree Eight or more years of experience with increasing responsibility in sales, marketing, or a related function Healthcare-related experience Experience in marketing strategy and tactical design, with the ability to communicate clearly with internal teams and external agencies, including executive-level communication Strong understanding of the pharmaceutical industry, brand strategy, and consumer engagement, with sound business judgment and awareness of financial tradeoffs and risk Demonstrated leadership, business understanding, and the ability to manage multiple priorities, timelines, and expectations across groups Ability to influence partners at all levels without formal authority Experience using data and analytics to turn information into insights and support decision-making Ability to summarize complex information clearly in writing and verbally in a time-sensitive setting Experience setting priorities, mentoring junior team members, and working collaboratively Master of Business Administration preferred Experience in marketing roles within a commercial pharmaceutical organization preferred Compensation and Benefits Summary U.S. Base Salary Range: $154,400.00 - $242,550.00 U.S. based employees may be eligible for short-term and/or long-term incentives. Eligibility for medical, dental, vision insurance, a 401(k) plan and company match, disability coverage, life insurance, tuition reimbursement, paid volunteer time off, holidays, well-being benefits, sick time, and paid vacation. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. #J-18808-Ljbffr BioSpace