XR Innovation Lab Deployment & Stakeholder Engagement Lead

Job Title: XR Innovation Lab Deployment & Stakeholder Engagement Lead

Location: East Hanover, NJ

Duration: 12 months

Scope:

Emerging Technology Execution:

• Deep XR/AR/VR/holographic expertise, plus AI fluency (prototyping, code refactoring, horizon scanning)
• Must translate technical capabilities to non-technical marketing stakeholders
• Experience delivering at scale in a marketing (not training/manufacturing) context
• Outstanding communication skills are non-negotiable
• Logistics, Deployment, and Coordination
• Coordination and stakeholder consulting across brand teams and therapeutic areas
• Adaptive, real-time intelligence reads unstated needs, manages shifting funnel
• Disposition matters as much as skill: teams should be glad to see this person on a call
• Manages hard, fixed congress deadlines with no room for slippage

Key Evaluation Criteria:

• Communication skills: absolute baseline, no exceptions
• Marketing experience prioritized over pharma/healthcare background
• Pharma is a tiebreaker, not a requirement
• XR experience in experiential/messaging contexts (90-120 second high-impact delivery), not training
• Startup experience a strong plus: fast ideation, high volume, client-facing delivery
• Agility and adaptability weighted heavily over years of experience
• Local/regional presence required: innovation lab in East Hanover, expect at least weekly on-site
• Use cases are continuously evolving; no fixed number of predetermined XR experiences
• KPIs and Fragility
• KPIs tied to reach, engagement, and messaging impact per congress; baselines set with each brand team
• New metrics being introduced: pre/post QR activation touchpoints, AI-driven second-order impact analysis
• Cost-efficiency is the easiest metric to demonstrate (apples-to-apples comparison)
• System’s greatest fragility: pace of technological acceleration and disruption
• Congress format, HCP behavior, and device form factors all shifting rapidly
• XR glasses (beyond headsets) already in prototype testing under NDA

Job Description:

• We are seeking a proactive, highly organized XR Innovation Lab Deployment & Stakeholder Engagement Lead to coordinate the execution and deployment of immersive technology experiences across multiple marketing initiatives.
• This role serves as a critical link between marketing stakeholders, brand teams, technical delivery teams, and event partners, ensuring innovative experiences are delivered seamlessly within demanding timelines.
• The ideal candidate brings exceptional interpersonal skills, strong operational judgment, and the ability to anticipate stakeholder needs, navigate ambiguity, and coordinate complex initiatives in a constantly evolving environment.

Key Responsibilities:

• Coordinate end-to-end planning, logistics, deployment, and execution of XR and immersive technology experiences.
• Serve as a primary coordination point across brand teams, therapeutic areas, technical specialists, and marketing stakeholders.
• Support deployments at medical congresses, product theaters, knowledge exchange forums, consumer-facing initiatives, and internal events.
• Manage multiple concurrent initiatives with changing priorities, timelines, and stakeholder expectations.
• Anticipate stakeholder needs, including requirements that may not be explicitly communicated.
• Coordinate equipment readiness, deployment logistics, technical support arrangements, and onsite execution.
• Maintain visibility into the innovation pipeline, upcoming events, delivery milestones, and operational dependencies.
• Proactively identify delivery risks and resolve issues before they impact event readiness.
• Ensure all deployment activities align with fixed congress and event deadlines.
• Facilitate stakeholder meetings, capture requirements, communicate progress, and coordinate follow-up actions.
• Support measurement of engagement, audience reach, activation, and messaging effectiveness.
• Work with marketing teams to establish event-specific success measures and capture post-event feedback.
• Identify opportunities to improve deployment efficiency, operational processes, and scalability.

Required Qualifications:

• Experience in experiential marketing operations, technology deployments, event execution, or client-facing project coordination.
• Strong stakeholder management and consulting skills across multiple business functions.
• Demonstrated ability to manage complex logistics and multiple concurrent projects.
• Exceptional verbal communication, presentation, and relationship-building skills.
• Ability to anticipate needs, interpret changing priorities, and respond proactively.
• Strong organizational skills with meticulous attention to timelines, dependencies, and execution details.
• Experience delivering initiatives against fixed, non-negotiable deadlines.
• Ability to remain composed, resourceful, and solutions-oriented in high-pressure situations.
• Collaborative personality with a strong service mindset and the ability to build trust with stakeholders.

Preferred Qualifications:

• Experience supporting experiential marketing campaigns, product launches, medical congresses, or large-scale brand activations.
• Exposure to XR, AR, VR, immersive technology, or emerging technology deployments.
• Background in startup environments, experiential agencies, innovation labs, or fast-paced marketing organizations.
• Experience coordinating technology vendors, creative teams, and onsite event support.
• Familiarity with engagement analytics, audience activation metrics, and event performance measurement.
• Pharmaceutical or healthcare marketing experience is a plus but not required.

Ideal Candidate Profile:

• A highly personable, proactive coordinator who builds strong relationships, anticipates problems before they arise, and brings structure to a fast-moving innovation environment.
• This individual should be someone stakeholders genuinely enjoy working with—approachable, responsive, adaptable, and capable of navigating changing requirements without losing focus on execution.
• Key Success Factors: Stakeholder satisfaction, flawless event execution, on-time delivery, operational efficiency, adaptability, and effective cross-functional coordination.